11 Need-To-Know Buzzwords You Still Haven’t Googled

11 Need-To-Know Buzzwords You Still Haven’t Googled

And sometimes, people will use a buzzword just to cover up the fact that they don’t know what they’re talking about. Watch out for: The person who holds up big data as a solution to a problem, but can't offer a plan of attack. How it should be used: A growth hacker -- they’re often marketers, engineers or product managers -- is basically a social scientist, running experiments to figure out what techniques and strategies will best grow a business. Watch out for: The self-declared growth hacker who can't offer any concepts they'd like to try or experiments they've done. The word "native" refers to the coherence of the content with the other media that appears on the platform. Watch out for: This term! How it should be used: Like ideation and rightsizing, this is another way to use language tricks to make your cool tech company sound cooler. Watch out for: The guy who uses all of the acronyms he's ever heard in one sentence. Definition: This is not a word. Watch out for: This word.

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11 Need-To-Know Buzzwords You Still Haven't Googled

With new technologies, new companies and new blood comes new terminology — some of which can be confusing. We’ve all been there. I know that when I’m in a meeting and someone drops a phrase I’m not familiar with, all I can do is smile and nod and hope no one asks me to elaborate before I get the chance to look it up. Rightsizing? KPL? Are these even real terms?

The thing is, we’re all a part of this evolving world of language. Some terms are obvious, while others are consistently used incorrectly. And sometimes, people will use a buzzword just to cover up the fact that they don’t know what they’re talking about. That guy telling you about synergistic trending going viral on a second screen market? He’s still coming to grips with the idea of hashtags. The more you know of these key terms, the easier it will be to spot him — and to impress in your own right.

It can be a chore, so I’ve assembled these 11 buzzwords to get you started. Learn the lingo, and you’ll not only avoid an embarrassing encounter, but you’ll be the expert — and know when the person you’re talking to isn’t.

1. Viral.

Definition: Using social media to produce business objectives, from brand awareness to product sales. When your tweet is shared, reposted, discussed, liked, and created an organic social media buzz, congratulations — you’ve gone viral.

How it should be used: This one is an incredibly common term, meant to demonstrate that a lot of people are interested. It’s saying that there’s a digital audience, and that it has the social media currency to prove it.

Watch out for: The optimist who tells you that everything is going to go viral, or who claims that something’s viral but can’t back up the statement with numbers. If everything was viral, nothing would be viral.

2. Big data.

Definition: This refers to massive data sets that can reveal people’s current and developing habits and patterns — if they’re properly analyzed.

How it should be used: This term can be used in almost any context. There’s an ocean of endless data out there, and it can deal with anything, with wide variations in volume, variety, velocity, variability and veracity. It only gets specific once you look at it in focused increments.

Watch out for: The person who holds up big data as a solution to a problem, but can’t offer a plan of attack. This one is very easy to be vague on, so you’ll want specifics.

3. 360 Campaign.

Definition: A marketing plan that is both online and offline, in print, on social media and more.

How it should be used: This is a description, rather than a literal technique.

Watch out for: The pitch that uses this term to impress, then focuses right in on a favorite medium. If you’re not all-around, you’re not 360. It’s right there in the name!

4. Results-oriented.

Definition: A results-oriented approach is one focused on achieving goals, rather than “doing it the way we’ve always done it.”

How it should be used: To denote…

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