Did you know that more than 500 million hours of videos are watched on YouTube each day? If you expect people to take you seriously, you need your content to be in HD. And if you need help making HD videos on YouTube, check out this video. Record videos just under 15 minutes One of the biggest questions new YouTubers have is about the length of their videos. Encourage comments Comments are one of the main forms of currency YouTube uses to decide where to rank videos. A video with five comments or 5,000? Be sure to leave your comments and like or share if you found this content helpful. And this is why content marketing is so effective. Not only can viewers watch you in real time, they can send in their comments and questions live. What makes you trust a brand on YouTube?
Did you know that more than 500 million hours of videos are watched on YouTube each day?
That’s mind-boggling!
But here’s what’s really crazy.
In 2017, “more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.”
These two stats demonstrate just how huge YouTube and video marketing in general have become.
And what I really love about video as compared to other mediums is the trust-building opportunity it presents.
Don’t get me wrong.
Traditional blogging, guest-posting and other text-based formats are great.
But they have inherent limitations when compared to video.
Someone can read one of my blog posts and get a feel for my personality, style, sense of humor and so on.
But watching even a brief video lets them see the whole package:
They can see me, hear my voice, read my body language and get a feel for what I’m really like as a person.
With trust being such an integral part of marketing, video is almost a necessity and should be a part of any well-rounded campaign.
This leads us to a very important question.
How do you create a trust-boosting YouTube profile page?
In this post, I’ll cover some essential elements your YouTube page should have as well as some practical tips for engaging your viewers.
1. Start with a customized banner
Here’s Gary Vaynerchuk’s YouTube page:
And here’s Pat Flynn’s:
Once I land on their YouTube homepages, one of the first things my eyes are drawn to is their professional, fully customized banners.
They both pop from an aesthetic standpoint and lend an air of legitimacy to their channels.
I can’t stress enough how vital your banner is.
Not only does it need to look great, it needs to capture the essence of your brand.
That’s what I aimed for with my YouTube banner:
I suggest staying away from a generic banner and creating a customized image tailored to your brand.
Check out the YouTube Banner Maker from FotoJet for more on this.
2. Beef up your About section
Have you ever heard the term tabula rasa?
It’s Latin for blank slate.
And that’s how I like to think of first-time visitors to a YouTube channel.
They’ve probably never heard of you, have zero idea of what you’re about and have no clue what type of content you cover.
Your job is to quickly and succinctly tell them what your channel is about.
The description on your About page needs to be spot on.
Here’s a great example from Brian Dean’s YouTube page:
From there, visitors can read on for more details.
But the first line immediately grabs the attention of most of his demographic.
Pat Flynn also does a great job of this:
3. Nail it with your “explainer” video
Whenever visitors first land on a YouTube homepage, they’re presented with an introduction, or “explainer” video.
This gives them a brief overview of the channel and informs them about the theme, subject matter, etc.
If you’re a big brand like TED Talks, you can slap up pretty much any video you want because you’re already established.
But what if you’re a fledgling brand, trying to get your name out there?
You need to explain your mission and what you do.
This is how I approached my YouTube profile page:
4. Record in HD
Presentation is everything.
The last thing you want is to create grainy, low-quality videos on your channel.
You need to record in HD.
In fact, a study analyzing 1.3 million YouTube videos found that “68.2% of all videos on YouTube’s first page are in HD.”
It’s a significant ranking factor.
These days, standard definition isn’t going to cut it.
If you expect people to take you seriously, you need your content to be in HD.
And if you need help making HD videos on YouTube, check out this video.
5. Record videos just under 15 minutes
One of the biggest questions new YouTubers have is about the length of their videos.
Some prefer quick snippets, while others opt for longer, more in-depth content.
the average length of a video ranking on the first page of YouTube is 14 minutes, 50 seconds.
So just under 15 minutes.
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