Many franchisors are realizing that military veterans make fantastic franchise owners. Vets are very good at following systems, which is foundational to most franchise opportunities. Vets that have been in a structured, mission-based environment while in the military can thrive working within a franchise system that has a similar work structure. Community Most veterans make life-long bonds and friendships when they serve together. Building a strong franchise community should be an intentional effort for all franchisors, but this is especially important for those that are seeking former military franchisees. Franchise organizations are a perfect business model for community building due to that fact that everyone in the group is working together for the good of all within their brand. Leadership The military structure is very system-driven and is great at building leaders. Franchise organizations that offer leadership opportunities for those franchise owners that have been trained in the military have enjoyed the added benefit of recruiting incredible leaders. True commitment to building great leaders within a franchise organization is critical for veteran franchisees. Franchisors that are successful in recruiting vet franchisees have a clear marketing plan.
Our U.S. military veterans have paid the price for our freedom. Much of the free market that we enjoy as entrepreneurs in America is only possible due to the brave soldiers that have protected the United States over many decades and conflicts (both foreign and domestic).
Many franchisors are realizing that military veterans make fantastic franchise owners. Vets are very good at following systems, which is foundational to most franchise opportunities. As I have said many times, the franchisees that follow the franchise system the closest tend to be the most successful. This reality makes veterans a very sought-after group for many franchisors.
I have worked with many vets over the years as they searched for the perfect franchise to start and grow and identified a few ”hot buttons” that most vets consider to be important as they shop franchise opportunities.
1. “Mission” work format
Many of my veteran clients have shared with me that they prefer a work style that is mission driven rather than a static environment. This model includes mobile business models that have daily project based assignments. Many franchise models today offer mobile options including repair and maintenance businesses that travel to the customer’s home or place of business.This model is becoming more popular as technology makes mobile dispatching more efficient. Vets that have been in a structured, mission-based environment while in the military can thrive working within a franchise system that has a similar work structure.
2. Community
Most veterans make life-long bonds and friendships when…
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