3 Simple Ways to Get Started with Relationship-Building Webinars

3 Simple Ways to Get Started with Relationship-Building Webinars

They help you build relationships, teach, and discover and drill down on your audience’s wants, needs, objections, and problems. But the thought of producing webinars can be overwhelming if you don’t have experience with them, and gaining that experience might cause performance anxiety and confusion about the technology you should use. How can we get started, overcome technical obstacles, and host our webinars with confidence? First, forget the word “webinar” The word “webinar” can overcomplicate the platform and discourage you from trying one! To get started, you need: A reliable internet connection Webinar software An audience Don’t worry about anything else until you’re ready to get more advanced. Practicing for a group of friends or colleagues will help you get familiar with your software and how long it takes to get through your material. Could you take live questions and answer them? Instead of letting it distract you, focus on the value you’ll gain from interacting with your attendees and the value you’re providing. “I don’t know, but I will find out” is an acceptable answer. Some questions will go beyond the scope of your webinar topic, so don’t feel pressure to answer every question.

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While we are often introduced to new and shiny marketing technologies, webinars are still great ways to interact with our audiences.

They help you build relationships, teach, and discover and drill down on your audience’s wants, needs, objections, and problems.

But the thought of producing webinars can be overwhelming if you don’t have experience with them, and gaining that experience might cause performance anxiety and confusion about the technology you should use.

How can we get started, overcome technical obstacles, and host our webinars with confidence?

First, forget the word “webinar”

The word “webinar” can overcomplicate the platform and discourage you from trying one!

A webinar is actually similar to a Skype or FaceTime call with friends and family.

You’ll apply the same principles whether you’re using Google Hangouts, GoToWebinar, Zoom, Free Conference Call, or any other service provider.

To get started, you need:

  • A reliable internet connection
  • Webinar software
  • An audience

Don’t worry about anything else until you’re ready to…

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