Author: Brian Clark / Source: Copyblogger “Link building” is something I’ve never done in my 19 years of publishing online. In other word
“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content.
I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me.
Now, I know there are smart people who work on behalf of clients to get links through these outreach initiatives. Strangely, I’ve never received a link request from a smart person.
It’s usually just dopey people using bad email scripts and automation that some clown sold them on. They don’t even bother to modify the language, so you see the same lame emails over and over.
Outside of receiving compensation for a link (which I would never accept and is just a bad idea in general these days), I don’t see why any online publisher would agree to these requests. What’s in it for us?
So, if you’re looking to get links to your site for all the benefits that come with it (including enhanced search rankings), maybe you should try a different approach.
Let’s look at three that might work for you.
1. Guest posting
Not a new approach, certainly. But guest writing for relevant and respected publications remains one of the best ways to gain exposure to an audience that builds your own. And of course you’ll want, at minimum, a bio link back to your site in exchange for your content contribution.
Now, you may remember that Google at one point spoke out against guest posting for SEO. Yes, spammy sites submitting spam to other spammy sites in exchange for links is not smart — but that’s not what we’re talking about.
I’m also not necessarily talking about content farms like Forbes and Business Insider, although if that’s where your desired audience is, go for it. You’ll likely have better luck, however, with beloved niche publications that cater to the people you’re after.
What you’re looking for is a place that you can contribute on a regular basis, rather than a one-shot. Not only will the audience begin to get familiar with you after repeat appearances, the publisher will value and trust you, which can lead to coveted in-content links to relevant resources on your site rather than just the bio link.
What if a publisher doesn’t allow links back to your site? Move on. It’s not just about SEO — if a reader is interested in seeing more of your work, they should be able to simply click a link to do so. That’s how the web works.
If you’re limited to a bio link, see if you can point to something more valuable than your home page. A free guide or course that gets people onto your email list is the primary goal ahead of SEO.
2. Podcast interviews
The explosion of podcasting, especially the interview format, is a potential boon for exposure and links. In short, podcasters need a…