Video has Reshaped the Buyer’s Journey Let’s review some recent research findings of video marketing: Businesses using video marketing increase revenue 49% faster year-over-year than those that don’t use video marketing Watching a product video is helpful in the decision-making process, according to 90% of visitors Video drives a 157% increase in organic traffic from search engines A video in an email leads to a 200-300% increase in click rate, according to Forrester Research. With this in mind, here are a three (3) different types of video to consider adding to your marketing mix: 3 Types of Videos There are at least three main types of video to include in your marketing strategy. These could be categorized as follows: Professional videos Live-streaming / social videos Content-driven videos Professional videos Professional videos are polished, high-quality videos shot by professional camera crews and edited into sleek videos. These videos will typically be shot on location or in-studio in one or more days often using multiple cameras. Common uses for professional videos include interviews of company executives or customers, company overview videos, product demos, industry news and more. This type of video is usually self-produced and intended to be used just once or a couple of times, often posted on social media platforms like YouTube, Facebook, LinkedIn, Instagram and Twitter. The cost of these types of videos is virtually zero since there is no professional cameras/crews and these videos are often directly uploaded to social media platforms. Like the previous type of live-streaming / social video, content-driven videos are produced at virtually no cost. One of the main ideas with content-driven video is that you are providing useful information in an easy to digest, video manner which many people prefer to read text. Video can increase demand conversions on the web by significant levels.
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As the value of video marketing continues to grow rapidly, it’s becoming more and more important (and hugely beneficial) to include these visual tools in the marketing arsenal of any organization.
We know that many people gravitate to videos while online, either searching for information or resources or evaluating different organizations. This is because watching a video is often preferable to reading a page of text, and video delivers a more integrated and valuable way to deliver your message and engage with your desired audience. As they say, pictures are worth a thousand words. If that’s true, video must be worth 10x that!
Video has Reshaped the Buyer’s Journey
Let’s review some recent research findings of video marketing:
- Businesses using video marketing increase revenue 49% faster year-over-year than those that don’t use video marketing
- Watching a product video is helpful in the decision-making process, according to 90% of visitors
- Video drives a 157% increase in organic traffic from search engines
- A video in an email leads to a 200-300% increase in click rate, according to Forrester Research.
These findings are interesting and should be more than sufficient to compel every business owner and marketing executive to seek more, and new, ways to incorporate video into their marketing initiatives.
With this in mind, here are a three (3) different types of video to consider adding to your marketing mix:
3 Types of Videos
There are at least three main types of video to include in your marketing strategy.
These could be categorized as follows:
- Professional videos
- Live-streaming / social videos
- Content-driven videos
Professional videos
Professional videos are polished, high-quality videos shot by professional camera crews and edited into sleek videos. These videos will typically be shot on location or in-studio in one or more days often using multiple cameras. Significant effort goes into producing and editing what will turn into a finished product of just a couple minutes at most.
Common uses for professional videos include interviews of company executives or customers, company overview videos, product…
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