Believe it or not, micro-influencers have much more power than an influencer with millions of followers. After 10,000 followers, engagement with fans tends to drop off because of the sheer amount of people the influencer would have to respond to and interact with every single day. If you see someone with a sufficient number of followers who tried one of your products and enjoyed it, there’s a good chance they will want to promote your product to their followers. In many cases, if they are already a fan, they will happily promote your product or brand to their audience. In many cases, micro-influencers will give you a mention and review if you offer to give them access to a new product or service. People with millions of followers can easily charge upwards of $1400, making their micro-counterparts the ideal choice for businesses looking for a cheaper, but more effective, marketing partner. Check Previous Sponsored Content Micro-influencers are a great way to get more traffic to your website and expose a wider audience to your product or brand. If you go the route of paying for sponsored content, it’s worth looking at the influencers previous sponsored content to see how their audience responded. Conclusion There’s no doubt that micro-influencers are quickly becoming one of the best ways to market your business on social media. As you work with more influencers, you’ll soon discover what works best for you, your customers, and the catalog of products you offer.
The term micro-influencer may conjure up images of someone who is lacking a sufficient number of followers to make the most of your marketing plan. Believe it or not, micro-influencers have much more power than an influencer with millions of followers.
But why?
One of the most common reasons for micro-influencers tend to work better for business owners who want to promote their brand is that there’s an engagement peak that caps out at around 1,000 followers. After 10,000 followers, engagement with fans tends to drop off because of the sheer amount of people the influencer would have to respond to and interact with every single day.
We want to share with you why you should start working with smaller influencers and give you some tips on how to make your experience (and their experience!) excellent.
1. Look for Existing Fans
Getting a micro-influencer on your side is much easier than trying to contact someone who has millions of followers and likely gets “I’m your biggest fan” messages day in and day out. If you see someone with a sufficient number of followers who tried one of your products and enjoyed it, there’s a good chance they will want to promote your product to their followers.
Checking your Twitter mentions is a great way to see who is talking about your company. If you look through your mentions and notice an influencer giving your brand a shoutout, don’t hesitate to reach out to them! In many cases, if they are already a fan, they will happily promote your product or brand to their audience.
2. Make it Worth Their Time
Micro-Influencers are just like the rest of us. They have a jam-packed schedule and their social media platforms are likely how they make their living. You need to figure out what an influencer would need in order to promote your product…
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