What Does An Executive Team Need To Look At For Higher Marketing ROI?

What Does An Executive Team Need To Look At For Higher Marketing ROI?. To help you see what I mean, here are three major benefits of consistent content marketing that no report of hard data will ever show you: 1. It’s so good to meet you in person.” Executives sometimes get so consumed with making sure their brands and content speak to the biggest possible audience that they forget the power of personal connection and how content can help facilitate it. A major part of that comes down to leads and sales, but without authenticity, you won’t be around for all that long, either. Content helps you showcase authenticity and gives your audience a chance to actually get to know (and become loyal to) your brand. Are they honest, and do they help my audience connect to me a little better? Your content, when it’s honest and authentic, helps your audience feel that connection, and that’s value you probably won’t find in your analytics report. I know that at my company, if we can create content that achieves an external goal and meets an internal need for education and engagement, we’ve done something right. Your company needs employees who are engaged and up-to-date on what’s happening in your industry — and your content can help. Continued from page 3 Your content makes a difference to the people who work for you now and who might in the future, which makes it beneficial for your company.

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When you lead a business, you have to pay close attention to how effectively and efficiently everything is running, and especially when you set aside enough budget for content marketing, you need to be sure your team uses it the right ways. It makes perfect sense: The future of your business depends on how well you can market yourself, generate leads, and increase sales growth.

But many leaders tell me that if their content’s numbers don’t show a positive impact, they’re just going to focus on something else instead. These companies are losing out on serious long-term marketing ROI because they’re jumping ship when they can’t find the right number that tells them their content is working.

Quantitative metrics tell you only so much, and relying solely on that hard data could potentially ruin your brand’s story. Yes, the numbers matter — but they don’t show you the whole picture. Understanding how effective your content marketing actually is means looking at both the quantitative and the qualitative data.

Content ROI You Won’t Find In The Numbers

I’m not trying to say you should throw out your data or ignore your analytics just to focus on the feel-good side of content ROI. You should still tie key metrics to your content goals and report them to track progress — just don’t forget about the qualitative metrics. To help you see what I mean, here are three major benefits of consistent content marketing that no report of hard data will ever show you:

1. One-to-one connections with industry peers and partners

As a keynote speaker on digital marketing, I get to speak with thousands of people each year, and I can’t tell you how awesome it is when someone at an event comes up to me and says, “Hey, John! I read an article of yours a while back, and it really helped me out. It’s so good to meet you in person.”

Executives sometimes get so consumed with making sure their brands and content speak to the biggest possible audience that they forget the power of personal connection and how content can help facilitate it. And that connection doesn’t even have to literally be personal. Maybe it’s someone sending you an email to reach out about a PR…

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