Throughout 2016 a number of new trends began to emerge in how videos were consumed online. While some of those still haven’t really come into their own, marketers have already begun to experiment with them in the expectation that they will start to grow steadily in 2017.
Assuming you want to stay ahead of the curve, here are the 4 trends that you should be keeping an eye on:
- Live video streams
Over the course of 2016 Facebook, Snapchat and Twitter (via Periscope) all began to support live video – and that caused it to explode onto the scene. While live video streams have existed for some time, its integration with social media expanded its reach. That is likely to grow further in 2017, with more marketers and brands producing live video content to take advantage of its high engagement levels.
- 360-degree videos
The idea of 360-degree video was first debuted in 2015 with both YouTube and then Facebook introducing support for it, and its usage grew steadily over the last year. Because it still requires specialized equipment to shoot omnidirectional recordings its use hasn’t been that widespread, and it is often regarded as a gimmick more than a legitimate form of content. Still it is likely that it will show more growth in 2017 with more omnidirectional cameras and rigs being released.
- Virtual Reality (VR) videos
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