Interesting Not Interesting Share Tweet Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. Only 38% of marketers share video content on LinkedIn right now but three-quarters of them reported that it was a successful strategy. According to Hubspot, after asking marketers about all sorts of different platforms and techniques – YouTube, Facebook, etc.- the most surprising metric came from video on LinkedIn as a successful move. Look at how companies are harnessing this potential: As mobile usage has increased steadily over the last few years, we can extend this fact to the other social media sites. To prevent that, adding captions and overlaid text will help the audience understand your message even on silent mode. Check out how Disney is doing this: Twitter users really engage with videos and love to share them with their followers. On Instagram, the amount of time users spend watching video has increased by more than 80 percent year-over-year Although it’s a form of social media more related to images, according to its own stats, video usage is growing fast and furiously. Don’t get left behind! Maybe your target audience is local but you can leverage this global audience to boost your watch time and drive up your rankings. 9 Ideas You Haven't Thought of for Your 2018... How to Incorporate Video into Your Social... 12 Tips to Rock Video Marketing The State of Social Media Usage in Hong... Why Streaming TV Apps Are Betting Big On Mobile Why You Need to Include Video in Your Marketing... 5 Overlooked Video Marketing Strategies... 7 Successful Video Marketing Strategies and... AdChoices
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Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult.
1. Only 38% of marketers share video content on LinkedIn right now but three-quarters of them reported that it was a successful strategy.
Video content for B2B companies is growing steadily on LinkedIn and it could be the next craze in the near future. According to Hubspot, after asking marketers about all sorts of different platforms and techniques – YouTube, Facebook, etc.- the most surprising metric came from video on LinkedIn as a successful move.
Look at how companies are harnessing this potential:
As mobile usage has increased steadily over the last few years, we can extend this fact to the other social media sites.
Bear in mind that mobile users will keep scrolling if they don’t understand your content. To prevent that, adding captions and overlaid text will help the audience understand your message even on silent mode. Check out how Disney is doing this:
Twitter users really engage with videos and love to share them with their followers.
What is more,…
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