8 Industries That Must Have a Video Marketing Strategy. Does video make sense for your industry? In fact the unglamorous aspect makes video content even more critical to building a strong brand and emotional connection with website visitors. In such a visual and service-oriented industry as travel, using video to showcase your beautiful business is a no-brainer. This is why trust can be hard to win in the healthcare industry. They use video across their website to gain trust from their potential customers. For example, when you visit their site one of the first videos you’ll find is their “About Us” video, introducing everyone in the company to show prospects that theirs is a large, hard-working team excited at the potential of working with your business. This is why video is a necessity for lawyer marketing. The prospect needs to feel that human connection immediately, and there’s no better way to do that then to see a video of the lawyer and hearing success video testimonials from their previous cases. #8: E-commerce As a constantly connected society with remarketing advertisements filling our Facebook feeds, more and more consumers have become reliant on e-commerce over in-store shopping.
Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your Facebook feed has turned into a jam-packed binge-watching session. You likely send out a few snap videos a week to friends and family, and Facetime has become the main way you communicate with your nieces and nephews.
Aside from your social media habits and personal communication styles, you’ve also likely observed that more and more businesses are using video on their websites. Whether it be embedded in a blog post or as a homepage hero video, it’s clear that video content is becoming more and more critical for each and every industry to use in their marketing efforts.
Not only is video content processed by the brain much faster than written text, but video allows businesses to form a closer human connection with each potential customer; this ultimately leads to higher trust and more sales.
Does video make sense for your industry? The answer is always yes, but here are eight industries that MUST use video on their websites.
#1: SaaS
While SaaS (software as a service) isn’t the most glamorous industry, it is one that should absolutely be using video. In fact the unglamorous aspect makes video content even more critical to building a strong brand and emotional connection with website visitors.
Coming from a SaaS background, I can tell you first-hand how important video is to connect with your audience. When a prospect is visiting your site for the first time you often have one chance to make a memorable impression before that individual moves on to your competitor.
InfusionSoft does this by showing the human side of their business through their customer success stories, as well as through their culture page showing the people and the beliefs behind the company:
#2: Travel & Hospitality
If pictures are worth a thousand words, videos are worth ten thousand more. In such a visual and service-oriented industry as travel, using video to showcase your beautiful business is a no-brainer.
While galleries and slideshows are nice, nothing quite brings the scene to life like video. Whether it be a resort in Mexico, a vineyard in the South of France, or even a motel in the middle of America, video content will help bring your location to life, encouraging website visitors to book with you over the hotel or service down the street.
I recently stumbled across River Ranch, a business that is gracefully using video across their entire website. Navigate to the various tabs and prepare to be enticed here!
#3: Healthcare
There is nothing more important than your health, right? This is why trust can be hard to win in the healthcare industry. Whether it be a large hospital searching for a healthcare software company to fulfill a need or a patient choosing a doctor or specialist in their new neighborhood, a huge amount of trust need to be gained to make these decisions.
Google has also found that out of…
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