A List of Essential Platforms for Sharing Your Marketing Video. Once you’ve perfected your video, you will have to distribute using the most effective channels for business. Here is our list of essential sharing channels for your marketing video, and tips for how you can use them. Pro tip: Facebook videos autoplay without sound, so make sure you add subtitles to your video. Instagram is all about impressing people with your most creative and visual content. Pro tip: Try creating a short teaser of your video and posting it with a link to the full version. The Twitter audience may prove to be the ideal audience for your video content. Pro tip: In a study, 41% of users think Twitter is a great place for discovering video. Make sure your videos are branded so people can find you and remember who you are. Facebook ad campaigns YouTube pre-roll ads Do you have questions or suggestions for sharing marketing videos online?
Producing a video is no small feat. Not only do you have to define the video aesthetic, your message needs to be clear and the delivery has to be impressive. Once you’ve perfected your video, you will have to distribute using the most effective channels for business.
Here is our list of essential sharing channels for your marketing video, and tips for how you can use them.
Despite the dominance of social media platforms in content marketing, your website is still a crucial channel for showing your company personality and communicating your ideas. Here’s where video can help you reach those business goals:
- On your homepage background as a looped video
- On landing pages for products/services
- On your company blog
Facebook’s algorithm puts a lot of value in video content. Videos has great potential to be discovered organically by audiences far and wide.
Pro tip: Facebook videos autoplay without sound, so make sure you add subtitles to your video. More Facebook video tips.
Instagram is all about impressing people with your most creative and visual content. Make sure you optimize your captions and hashtags for maximum exposure.
Pro tip: Try creating a short teaser of your video and posting it…
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