Facebook Rolls Out Major Video Updates: This Week in Social Media. Facebook also introduced a larger format for watching vertical videos on both iOS and Android devices and officially announced a new Facebook video app for TV. pic.twitter.com/Bhj8JT2ITw Facebook Rolls Out New Job Posting and Application Features for Desktop and Mobile: Facebook announced that page admins can now “create a job post, track applications and communicate directly with applicants” on their business pages or through a new Jobs on Facebook section on the site. Topics include major updates to Facebook video (8:15), new job search features on Facebook (28:30), and new Amazon Alexa tools and data for marketers (34:54). Facebook plans to roll out these updates over the course of this year. With Open Candidates and Apply Starters, businesses can “uncover members who’ve signaled that they’re thinking about making a move by sharing their profile and job activity with recruiters.” The Contractor Targeting tool presents employers with LinkedIn members who are “likely to be interested in contract roles based on their preferences or profile history.” LinkedIn states that these new features help businesses discover job candidates “who aren’t just ‘passive’ or ‘active’ but instead are open to new opportunities.” Twitter Removes Blocked or Muted Accounts From Notifications: Twitter announced that users will no longer see any replies or conversations started from accounts they’ve blocked or muted in their notifications. Q&A site Quora clamps down on anonymity – will review content before publishing, restrict actions https://t.co/UwKQMOUVXJ Musical.ly Tests New Video Messaging App, Ping Pong, on iOS: Musical.ly launched a new video messaging app called Ping Pong on iOS “in what appears to be a test ahead of a public debut.” TechCrunch reports that Ping Pong is the fourth app to be released by Musical.ly, which had “over 100 million users as of last fall.” Some Interesting Studies to Note: 2017 Small Business Marketing Trends Report: Infusionsoft’s research data based on a survey of 1,000 small business owners across the United States explores respondents’ current and future digital marketing plans for 2017. The top choices include social media (70%), email marketing (44%), digital advertising (42%), and search engine optimization (39%). The study also revealed the top 10 emojis used in 2016. What do you think of the updates to Facebook video?
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching video on Facebook richer, more engaging and more flexible.” These updates include autoplay sound that “fades in and out” and the option to minimize Facebook videos to a “picture-in-picture view” as you continue to scroll through the news feed. Facebook also introduced a larger format for watching vertical videos on both iOS and Android devices and officially announced a new Facebook video app for TV. Facebook’s TV app is expected to roll out “soon” to app stores for Apple TV, Amazon Fire TV, and Samsung Smart TV “with more platforms to come.”
Twitter Features Periscope Video in Top Trends Section of Explore: Twitter announced that users will “now see Periscopes surfaced in top trends” section of the Explore tab. TechCrunch reports that live videos in this section “will be marked with a bright red ‘LIVE’ label for easy spotting” and will offer the same viewing experience as in Periscope “with the ability to heart and comment on the video content, as well as retweet.” As reported earlier this year, the latest version of the Explore tab now features “trends, Moments, search and the best of live video” but is currently only available on Twitter for iOS. On Twitter for Android, live Periscopes can be found in the Moments section.
Watch what’s trending – LIVE! You’ll now see Periscopes surfaced in top trends. pic.twitter.com/Bhj8JT2ITw
Facebook Rolls Out New Job Posting and Application Features for Desktop and Mobile: Facebook announced that page admins can now “create a job post, track applications and communicate directly with applicants” on their business pages or through a new Jobs on Facebook section on the site. As with other Facebook posts, admins also have the option to “boost job posts to reach a larger or more relevant audience.”
Likewise, job seekers can just easily apply for jobs with a new “Apply Now” button found on Facebook’s job listings. This button generates a pre-populated form “with information from [the user’s] profile on Facebook.” However, Facebook notes that applicants will be able to “review and edit their information before submitting it” to a business. Facebook’s new job search features are rolling out to both desktop and mobile “over the next few weeks,” but are currently limited to the U.S. and Canada. Facebook hasn’t announced when these new job search features will be more broadly available.
Our Take on Top News This Week
In this week’s show from Friday, February 17, 2017, Michael Stelzner and guests discuss the top news in social media. Topics include major updates to Facebook video (8:15), new job search features on Facebook (28:30), and new Amazon Alexa tools and data for marketers (34:54). Subscribe to future shows here.
More News to Note
Facebook Announces New Accountability and New Data Choices for Marketers: Last year, Facebook revealed several reporting mistakes that might have seemed relatively minor but collectively added momentum to calls from the ad industry for better data and more third-party oversight from Facebook. In response, Facebook announced several upcoming initiatives such as providing more impression-level data and three new buying options for video ads across Facebook, Instagram, and Audience Network that are expected to provide greater “transparency, choice, and accountability.” Facebook also committed to an audit by the Media Rating Council “to verify the accuracy of the information” it delivers to its partners. Facebook plans to roll out these updates over the course of this year.
LinkedIn Adds New Features to Premium Memberships: Two LinkedIn consumer subscription options, Premium Career and Premium Business, now offer “a multitude of exclusive data insights, as well as unlimited access to newly launched LinkedIn products like LinkedIn Learning and LinkedIn Salary.” Premium Career members can now access a range of insights for LinkedIn Jobs such as “connections at a hiring company, jobs you’d be a top applicant for and companies that are growing quickly for professions similar to yours.” Premium Business members now have access to new data insights like employee growth trends on any company page and “an enriched Who’s Viewed My Profile experience.” LinkedIn also expanded its recently released salary comparison tool, LinkedIn Salary, so LinkedIn Premium members can access salary data without having to enter their own salary information and can filter job listings by salary.
LinkedIn Rolls Out Three New Products for Job Searches and Hiring: LinkedIn released three new product updates that allow hiring managers and recruiters to “focus on the right candidates and improve [their] response rates by 2-4x” on LinkedIn job listings. These new features include Open Candidates, Apply Starters, and Contractor Targeting. With Open Candidates and Apply Starters, businesses can “uncover members who’ve signaled that they’re thinking about making a move by sharing their profile and job activity with recruiters.” The Contractor Targeting…