Earned Media and its Role in Content Marketing: A #CMWorld Chat with Michelle Garrett

Earned Media and its Role in Content Marketing: A #CMWorld Chat with Michelle Garrett

That’s why we decided to invite Michelle Garrett to be a special guest on the #CMWorld chat. Michelle shared her tips, techniques, and advice that can help content marketers get more value from their earned media. Check out our Twitter Moment. A2: I would think if anything it’s more effective. Showing authority somewhere other than your own site is a good boost for your reputation. If anything, it’s MORE effective. #CMWorld pic.twitter.com/XiK7x5XINa — HeyOrca! — Jered Martin (@JmoMonk) March 27, 2018 What is the biggest opportunity in earned media for content marketers? It is important #contentmarketing should focus on creating value #CMWorld @indusnettech — Syed Zainul Haque (@syedzainulhaq) March 27, 2018 A3: I feel like the biggest opportunity in earned media for content marketing pros is to tell a bigger story — the whole story. #CMWorld Is earned media a part of your content marketing strategy?

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Content marketing versus earned media – we wanted to know what is the difference and how can both be used together. That’s why we decided to invite Michelle Garrett to be a special guest on the #CMWorld chat. Michelle shared her tips, techniques, and advice that can help content marketers get more value from their earned media. Want to see all of the tweets from the chat? Check out our Twitter Moment.

Has earned media become less effective? Where can content marketing fill the gap?

A2: I would think if anything it’s more effective. Showing authority somewhere other than your own site is a good boost for your reputation. #CMWorld

— Kristen Hicks (@atxcopywriter) March 27, 2018

A2. If anything, it’s MORE effective. Getting your message out via news outlets and influencers en masse can spread…

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