The Social Media Analytics Showdown: What You Can Track and How

The Social Media Analytics Showdown: What You Can Track and How

Author: Hiral Rana / Source: Entrepreneur You need three things to create good campaigns and engage with fans on social media: good conte

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The Social Media Analytics Showdown: What You Can Track and How

You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence.

Every minute, we see a heavy downpour of social media messages, like millions of construction workers pouring concrete down the cement mixer, but instead of it being constructive, we find messy roads and a lot of noise. Even if you are churning out good content steadily, you need to have knowledge or insights about this content, which is where social media analytics come into the picture.

There are several social media analytics tools on the market today but not all of them are created equal or with similar intent. While most of the tools allow you to listen into customer conversations, monitor campaign results or gain insights on data, there are certain key features and USPs that make all of them special in their own way.

So let’s attack the nitty-gritties of social media analytics.

Talkwalker

Talkwalker is one of the most comprehensive and powerful tools for social media analytics. It offers the most extensive coverage in terms of geographic spread, language and media, as well as time. Their global coverage spans 247 countries and 187 languages. So whether your customer is sitting in Dubai or Dublin, speaking Arabic or Chinese, you can listen in and reach out to him or her.

Talkwalker also offers insights on print, social, online and even broadcast media, and allows you to identify key influencers as well as the emotions associated with your brand or products. What’s more, you can get insights on two years of historical data, so even if you are a late adopter, you get to see into the past. You can export and combine these insights with other data to create strong visuals to see patterns that help decision making.

What can you track?

  • Mentions of your brand in owned and earned media.
  • Performance of own and competitor social media channels.
  • Full coverage of major social networks and 150 million websites.
  • Data from print media and TV/radio broadcasts.

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