5 Content Marketing Ideas for February 2017. This game, the Super Bowl, will be held on February 5, 2017, at NRG Stadium in Houston, Texas. The content you create, say an article, could mention that HOK Sports, which is now Populous, designed the structure to house both football games and rodeos. Here are a few possible article titles for your Valentine’s Day how-to content. The answers to these questions and some of the discussions at Industry of Things World USA could significantly impact products and services the world over. With this event as an inspiration, why not speculate how the IoT — interconnected physical devices, vehicles, robots, smart devices, and even buildings — could impact the industry segment your business serves? Your business might write about the first paper money described above or create content to help your audience better earn, manage, or keep money. Daytona 500 Sporting events, or events generally, can be good for content marketing. The Daytona 500, held Sunday, February 26, 2017, will not be a perfect content marketing opportunity for every business or every marketer. Sell auto related products?
February 2017 could be a good month for content marketers thanks to events, holidays, and history.
Content marketing is the act of creating, publishing, and distributing content like articles and videos with the specific goal of attracting, engaging, and retaining customers.
When done well, content marketing provides real value to your shoppers. But content marketing can also be something of a challenge, since some businesses find it hard to know what to write about.
What follows are five, February-inspired content marketing ideas.
1. Super Bowl Articles Related to Your Industry
For the 51st time, the American Football Conference winner will play the National Football Conference winner to decide the league champion. This game, the Super Bowl, will be held on February 5, 2017, at NRG Stadium in Houston, Texas. It could be the most watched sporting event in the United States this year.
The Super Bowl will also elicit millions of searches online as fans consider nearly every aspect of the game. All of these searches are an opportunity for content marketers to provide interesting insights about the Super Bowl as it relates to the industry a business serves.
As an example, imagine you run an online store that sells wall art, including old maps, documents, and architectural drawings. Your customers might be interested to learn about NRG Stadium’s architectural history.
The content you create, say an article, could mention that HOK Sports, which is now Populous, designed the structure to house both football games and rodeos. This required a significant amount of flexibility.
Your article about NRG Stadium might also compare aspects of NRG’s design with other Populous projects, including Heinz Field in Pittsburgh, Emirates Stadium in London, or Eden Park in Auckland. How was transparency used in each of these stadiums? What about shapes? How did Populous manage seating and luxury boxes?
2. Valentine’s Day How-to
February 14, Valentine’s Day, is the month’s most recognizable holiday. It could be odd not to include it in your content marketing for the month.
In years past, I’ve suggested telling love stories or developing gift guides for your store’s…