5 Personalized Prospecting Ideas You Can Use Today. You need to get personal. But you probably already knew that, so let’s cut to the chase and dive into 5 new ideas for personalized sales outreach you can start using today. Send a Personal Video Message There’s nothing quite like receiving a message in your inbox that someone took time out of their day to create for you in a medium that barely anyone else is using for outreach: video. Otherwise, it starts to feel like you haven’t personalized your recommendations. A great tool for this is Uberflip’s Sales Streams, which allows you to share a collection of relevant content assets with a personalized message. Send a Thank You Video as Follow-Up After you’ve spent time connecting with your prospect over email or on the phone, it’s always a smart idea to thank them. And since building relationships with your prospects is so important to a successfully closed deal, it’s important that it’s genuine. Instead, create a more personal connection with this hot prospect of yours by sending them a quick thank you video. You’ll learn how to: Boost your response rates by creating 1:1 personalized videos Identify your best opportunities by leveraging audience data Accelerate deal cycles by building better relationships with personal video
Let’s face it, regardless of how successful a rep you are, we can all use some fresh ideas every once in awhile. And since I’d bet that every one of your prospects and their dog is bombarded with sales messaging each day, you need a way to stand out.
You need to get personal.
But you probably already knew that, so let’s cut to the chase and dive into 5 new ideas for personalized sales outreach you can start using today.
1. Send a Personal Video Message
There’s nothing quite like receiving a message in your inbox that someone took time out of their day to create for you in a medium that barely anyone else is using for outreach: video.
With overstuffed inboxes and overworked employees, a personal video message can be your best avenue for cutting through the noise. Use a whiteboard with the prospect’s name on it or some other way to personalize the video’s visuals so the thumbnail is personal, too. Then embed that video thumbnail in your email, include “video” in your subject line, and you are off to the races! If you’re anything like other reps using video, you’ll see something like 5x higher click-through rates and 8x higher response rates!
Check out this example from Heba, below:
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Want a simple, free video creation tool to try this with? Try ViewedIt.
2. Share Relevant Content with a Personalized Touch
Sharing content that’s helpful and relevant to your prospects is a great way to show them that you’re relevant to them. The two biggest opportunities in sharing content are:
- To include a personal message on why this content is relevant to them, and
- Not to overwhelm them with too much content. We’d recommend sticking to a minimum of 3 assets or videos and no more. Otherwise, it starts to feel like you haven’t personalized your recommendations.
A great tool for…
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