Using Twitter Polls to Boost Audience Engagement

Using Twitter Polls to Boost Audience Engagement. Getting people to engage with you on social media is not easy. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your business. Especially within an online community, being able to help one another is big motivator for audiences to share their thoughts on social. With that in mind, polls appeal to those wanting to make an impact. Participation is easy You know that feeling when a company is trying to get you to fill out a survey that will only take “five minutes”? Most of us will verge on saying no and our excuse is that we’re busy. Your audience is busy—as are most folks—so getting people to take the time out of their day to provide your brand with feedback is hard. A vote is casted with a single click. Not only is the format straightforward, but participation comes easy when the answers are set.

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Getting people to engage with you on social media is not easy. Luckily for you, Twitter polls can help. According to Hootsuite’s social engagement coordinator, Nick Martin, they’re a surefire way to drive engagement.

As the host of #HootChat, Martin gave us some expert tips on how polls have worked for him on Hootsuite’s Twitter channel and how you can use them to drive engagement for your brand.

Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your business.

Why polls increase engagement

People can respond to a question without the fear of being wrong

People are shy and don’t want to risk being wrong, especially on a public forum like social media. And that’s the beauty of a poll—there’s technically no wrong answer. It’s an open question simply asking for participation with a select number of answers to choose from. Without the pressure of coming up with something unique on their own, users are less likely to be deemed “wrong.”

People want to help

According to Martin, people like knowing their opinion is contributing to a greater cause. Especially within an online community, being able to help one another is big motivator for audiences to share their thoughts on social.

Shoe / sock combo:

— Dean Michael Unglert (@dean_unglert) July 20, 2017

As brands use polls to collect some kind of audience insight, participants help by taking the time to respond. With that in mind, polls appeal to those wanting to make an impact.

Participation is easy

You know that feeling when a company is trying to get you to fill out a survey that will only take “five minutes”? Most of us will verge on saying no and our excuse is that we’re busy.

The same applies to your audience. Your audience is busy—as are most folks—so getting people to take the time out of their day to provide your brand with feedback is hard.

Unlike a survey, polls require little effort. A vote is casted with a single click. Not only is the format straightforward, but participation comes easy when the answers are set.

It’s a learning opportunity

Not only do polls provide you…

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