This plugin has page level targeting as well, so you can have different popups for each page on your site depending on your goals. This plugin has a visual editor, which makes it easy for anyone to create and make changes to the design of these popups. These are some of the options for triggering a popup: Exit intent Scrolling Idle pages Once per session Once every specified number of days Every visit HTML element click Specified delays These options make it easy for you to get more email subscribers without annoying your website visitors. The plugin integrates with your email marketing software as well. It’s a top option if you want to implement more than just popups to your website, without having to install multiple plugins. In addition to popups, the Icegram WordPress plugin offers: Overlays Inlines Floating action bars Messenger slide-ins for live chat integration Toast notifications Sidebars Interstitials Tabs Stickies Ribbons Badges Icegram offers advanced targeting options for elements like: Time on page User activity Exit intent Scrolling Call-to-action targeting Geotargeting based on location parameters Icegram will work with your email marketing service as well as your form and lead capture plugins that you’ve already installed. Icegram lets you run A/B tests to see which campaigns are performing the best as well and you’ll get detailed analytics and reports for everything you implement. Here’s how it works: Depending on what your website is offering, you can restrict content to the average user. So what’s the best WordPress popup plugin? You’ll even find some options with all in one features.
Out of ~700 popup plugins, there are 7 to consider adding to your website
Popups are a controversial topic, to say the least. Are they effective? Are they annoying? Do they work?
Truthfully, the answer depends on who you ask.
According to a study from Sumo that analyzed nearly two billion popups, the average conversion rate for a website popup is 3.09%. The top 10% of high-performing popups convert at an average rate of 9.28%. Some websites saw conversion rates that topped 50%.
Let’s put these numbers into perspective. According to a recent study from Impact, the average conversion rate for any website landing page is 2.35%. The top 10% of websites have an average conversion rate of 11.45%. So popups on average outperform the average traditional landing page. And, the average conversion rate of the highest performing popups are still in the ballpark of the highest performing landing pages.
On the flip side, HubSpot reported that 73% of consumers dislike online popups. Although this study focused on pop-up advertisements, as opposed to popups for something like email opt-ins.
I could spend all day arguing both sides of the spectrum. But I’m not here to convince you to add popups to your website, or talk you out of implementing them either.
Popups are like anything else. It’s all about context and application. To give you an analogy, think about social media marketing. Social media marketing works (in theory), but that doesn’t mean every company has success with it.
I created this guide for those of you who’ve already decided you’re ready to add popups to your WordPress site. I’ve narrowed down the top seven options so you can find the best WordPress popup plugin for your website. Let’s dive right in.
1. Ninja Popups
Ninja Popups is definitely one of the most popular WordPress popup plugins on the market. I’m not saying you should always follow the crowd, popularity is usually a telling sign when it comes to quality.
Of the reason why Ninja Popups is one of my favorite plugins is because they offer an extensive list of features, the popups are extremely responsive and work well on mobile devices in addition to desktop browsers and it’s easy for anyone to configure this plugin, even if you don’t have any coding experience.
With Ninja Popups, you can customize the design of your popups to match your trending website color schemes. Ninja Popups also lets you customize things like the size of your popups and colors of the buttons. This is important because this plugin also offers A/B testing. You can try different variations of your popups to see which is the most effective and yields the highest conversions. In addition to the A/B tests, Ninja Popups has a detailed analytics page. You can see other KPIs with charts to help you improve your popups. This plugin has page level targeting as well, so you can have different popups for each page on your site depending on your goals.
The regular license for a single website starts at $26, making this plugin extremely affordable. It’s ideal for nearly any type of popup campaign you want to run.
2. Layered Popups
The Layered Popups plugin lets you create popups that are, you guessed it — layered. Basically, these popups can have multiple layers, which can attract the attention of website visitors and let you get creative. I’d recommend this to anyone who wants to implement website popups that are far from boring and separate themselves from the crowd.
This plugin has a visual editor, which makes it easy for anyone to create and make changes to the design of these popups. Layered Popups has several options for display modes as well. These are some of the options for triggering a popup:
- Exit intent
- Scrolling
- Idle pages
- Once per session
- Once every specified number of days
- Every visit
- HTML element click
- Specified delays
These options make it easy for you to get more email subscribers without annoying your website visitors.
Layered Popups is also compatible with some of the top email marketing platforms on the market. As a matter of fact, the plugin supports 56 of these email systems, but some of the biggest names include:
- MailChimp
- Constant Contact
- GetResponse
- AWeber
- Campaign Monitor
- Active Campaign
So it’s safe to assume that whatever software you’re using for email is on this list.
When you install Layered Popups to your WordPress site, you’ll have access to more than 150 templates. You can also create an unlimited amount of A/B tests for different elements of your popups. With pricing starting at just $21, this is definitely one of the best WordPress popup…
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