Does it ever feel like you are doing everything you “should” be doing with digital marketing, but you’re still left with no leads?
Generating leads online is no easy task, especially if you’re not sure which of your efforts will have the biggest impact on your business. But it’s not as hard as most people make it.
Whenever someone outside the marketing world asks me what I do, I can’t simply say, “I am working to improve lead generation on my website.” It’d be totally lost on them, and I’d get some really confused looks.
So instead, I say, “I am planning unique ways to attract people to my business”.
That generally sounds better, and that’s exactly what lead generation is. It’s a way of warming up complete strangers to your business and getting them on the path to finally buying.
Without lead generation, it’s virtually impossible to discover new opportunities and interact with loyal customers.
When it comes to your website, lead generation really comes down to how many people you can convert into email subscribers. They become your leads.
The great thing about the modern digital world is that literally anyone can set up high-converting lead generation forms on their site, even if they don’t have technical skills to do so.
This is especially easy if you run a WordPress site, because there are a number of lead generation plugins that you can get set up in as little as a few minutes. Here are 7 of the best ones.
OptinMonster is the grandfather of all lead generation plugins created for WordPress. Launched in 2013 and having more than 100k+ active downloads shows its success story. It offers great features that make it easy for bloggers (marketers) to acquire new leads and customers.
It became famous because it features a wide variety of lead collection options depending on your own taste for pop-up boxes. It covers the traditional pop-up, a footer bar or slide-in at the bottom of the web page, or a simple widget that shows up at the end of a content.
In my experience, I have found this plugin is the best and easiest to use. I definitely recommend trying it.
Features that make it powerful include:
- A drag and drop form builder
- Integrates with popular email marketing tools like MailChimp, AWeber
- Exit intent technology
- Show specific messages for different campaigns
- A/B Testing – To compare different versions of your lead form
- Built-in analytics
- Animated options
- Page level targeting
However, it’s not a free plugin. There are three plans available for OptinMonster, starting at $9 per month.
I’ve been using Sumo for over a year now, and I must confess that it’s one of the most awesome plugins I’ve ever seen for lead generation. It’s not just for generating leads, but also to improve traffic on your website.
Think of any type of pop-up box you want to add to your site and Sumo has got you covered. Just like OptinMonster, it is compatible with email marketing providers and also has a smart feature called – Exit intent option.
You get attractive popup forms, scroll boxes, floating bars, and something called a smart welcome mat – an opt in form that takes up the entire screen.
Over 500,000 websites are currently using Sumo, including some famous ones such as: Airbnb, Complex, Canva, The Art…