5 Strategies to Beat the Organic Visibility Creep in 2017. But why would you pay that fee if people can see the things you post for free? The organic visibility creep Over the past several years, major social media brands like Facebook have been slowly scaling back the level of “reach” your posts can get organically. Facebook claims this escalation is merely a way to make its News Feed less cluttered and more relevant for users—which makes logical sense—but there’s also no denying that it’s a change that drives more businesses to pay for advertising. That increased level of interaction will help your posts circulate further and faster, and eventually, your average post engagement rate will skyrocket. Social media apps favor these types of posts because they’re only temporarily live (and it encourages the use of this function across more users), so not only will you get an immediate boost—you’ll also earn more user engagements. Scale back your campaign by reducing the number of times you post in a day, or in a week, and spend most of your time working on posts that are the best they can possibly be. It’s not worth flooding the web with new images and content if none of it ever makes it to your users’ News Feeds, so reinvesting that time in posts that do have the opportunity to circulate is a wise maneuver. For starters, make sure all of your posts are accompanied by some kind of visual—usually an image or video. The organic visibility creep on social media isn’t going away anytime soon, much to the disappointment of social media marketers everywhere.
Social media marketing has always been appealing because it’s free to create an account and post, but at the same time, these applications have to make money.
Most apps turn profits by selling advertising to companies, giving them the ability to make their posts even more visible and popular in exchange for a small fee. But why would you pay that fee if people can see the things you post for free?
The organic visibility creep
Over the past several years, major social media brands like Facebook have been slowly scaling back the level of “reach” your posts can get organically. Essentially, that means your free posts won’t be seen by nearly as many people.
Facebook claims this escalation is merely a way to make its News Feed less cluttered and more relevant for users—which makes logical sense—but there’s also no denying that it’s a change that drives more businesses to pay for advertising.
The creep continues into 2017, so how can you keep your brand relevant and earn a decent amount of reach for your organic social posts?
Strategies for higher organic reach
Facebook prioritizes posts that tend to attract a lot of attention, and there’s a circular logic here; the more attention your post gets, the more attention it could potentially get in the future. Essentially, that means a small number of highly engaging posts will become popular, while a large number of “average” posts will go unnoticed.
Here’s how to take advantage of that:
- Make more interactive content: For starters, you can work on creating more interactive content. These include things like surveys, questionnaires or even calculators like this one on kitchen remodeling costs from Kitchen Cabinet Kings. Interactive content demands that users engage with it, so you’ll naturally see more likes, comments, interactions and shares. That increased level of interaction will help your posts circulate further and faster, and eventually,…
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