Traffic is the lifeblood of any online business. You may not see the results overnight, but a robust content marketing strategy is one of the best ways to increase traffic to your website in the long term. Back links not only drive more organic traffic, they also improve SERP rankings. Improving your organic search results by creating quality content is one of the best ways to drive more traffic to your site. Being active on social media is one of the best ways to stay engaged with your audience and drive traffic back to your website. Digiday notes that organic reach on Facebook is becoming ever harder to achieve, so expanding your social media footprint is one of the best and most cost-effective ways to reach your customers. Even in this digital age, word of mouth is a powerful tool for driving traffic to your website. A well-thought-out and executed pay-per-click (PPC) campaign through Google Adwords can lead to dramatically increased traffic. I've already discussed the importance of having a robust social media strategy to drive more traffic to your website. Enter Facebook ads.
Opinions expressed by Entrepreneur contributors are their own.
Traffic is the lifeblood of any online business. And success is difficult to achieve without it. No matter how much time, effort and money you’ve put into building your website, if you’re not getting traffic, the value of your site drops because of all those potential customers who never see it. And that’s just bad for business.
Related: 3 Super Simple Pinterest Strategies to Quickly Grow Your Website’s Traffic
So, given that driving more traffic to your site will increase your online business’s odds of success, you jhave to figure out: How do you do it?
Based on my time building and growing numerous websites, here are six tried and tested techniques I’ve found work in driving traffic to your website.
1. Recognize that content is king.
You may not see the results overnight, but a robust content marketing strategy is one of the best ways to increase traffic to your website in the long term.
In the past, this may have meant stuffing your page with keywords in an effort to artificially boost your search engine result page (SERP) ranking. But Google now explicitly advises against this. While it’s still important to create SEO-friendly content (Wordstream has a helpful guide on how to do this here), Google’s increasingly sophisticated search algorithms do a better job all the time of “sniffing out” quality.
Shortcuts, like keyword stuffing to outsmart Google’s algorithm and increase a page’s ranking, have not only become ineffective, but Kissmetrics warns that they may actually lead to your site being penalized by Google. Additionally, quality content is far more likely to be shared, resulting in more back links to your website. Back links not only drive more organic traffic, they also improve SERP rankings.
According to SearchEngineWatch, results on the first page of Google receive 92 percent of all traffic. Organic traffic tapers off precipitously from there. Improving your organic search results by creating quality content is one of the best ways to drive more traffic to your site.
2. Get social.
Being active on social media is one of the best ways to stay engaged with your audience and drive traffic back to your website. Hosting giant GoDaddy found that 61 percent of its high-traffic sites had an attached Facebook page. While having a Facebook page and a Twitter account is more or less considered a requirement for online businesses today, don’t neglect the less-established platforms.
Let’s say, for instance, that your business is primarily B2B. In that case, LinkedIn can be a gold mine for leads. Does your business sell products with a strong visual identity? Instagram lets your pictures tell a thousand words. Digiday notes that organic reach on Facebook is becoming ever harder to achieve, so expanding your…
COMMENTS