According to Hubspot, LinkedIn is the best social media site for generating leads, with a conversion rate of almost 2.74% for visitors-to-leads, compared to less than 1% for Facebook and Twitter. That means if you are a business targeting new customers through digital mediums such as social media, there is a much higher chance of getting a new connection turned into a potential customer on LinkedIn than on Facebook or other social media and regular web channels. Don’t just use these in your summary and headline but also in promotional content, as the goal is to position yourself as an expert in your field. If you are new to creating SEO content, you can always hire a copywriter or content marketer for a reasonable fee. Make use of LinkedIn Groups The beauty about groups here is that these are the people that run in the same professional circles, who probably know the same people as you do, and who are looking for the same opportunities as you are. Make use of visual content Has there been any better news on LinkedIn than the fact that you can share YouTube videos directly on the site, as well as any other content and animations with full optimization? It’s the first thing that anyone viewing your profile, even by accident, will see. Everything from your summary, the headline to your profile picture and even posts and content should promote that business side of you. Take the lead with LinkedIn No other platform leverages the power of professional connections like LinkedIn. Click here to find experts on social media marketing.
Typically, you’d have to attend real meetings, take paperback contacts, probably meet again and develop real human connections, then develop that rapport into something meaningful and productive.
While the world was more organic back then, things have changed. With the power of social media, you might be talking to your future spouse, or chatting with the CEO of a Fortune 500 company right from the comfort of your living room.
Facebook, Twitter, and Instagram boast billions of combined users, but LinkedIn is special in its kind of demographic and appeal.
According to Hubspot, LinkedIn is the best social media site for generating leads, with a conversion rate of almost 2.74% for visitors-to-leads, compared to less than 1% for Facebook and Twitter. That means if you are a business targeting new customers through digital mediums such as social media, there is a much higher chance of getting a new connection turned into a potential customer on LinkedIn than on Facebook or other social media and regular web channels.
With over 500 million global users and 3 million users getting 9 billion weekly impressions, LinkedIn is one of the best ways to launch a new career, get connections in your industry, or acquire new customers for your business.
So, with this information and now knowing that you can’t afford to ignore this social media platform anymore if you’re seeking professional mileage, here are 9 great tips to increase your connections, leads, and conversions on LinkedIn.
1. Make your content SEO-friendly
Most people assume that promotional content based on SEO is only meant for web publishing to rank your site better on search engines such as Google and Bing. But the psychological effect of keywords that are specifically targeted at your niche market or client base on LinkedIn will be rewarding as new connections will be drawn to your page effortlessly. Don’t just use these in your summary and headline but also in promotional content, as the goal is to position yourself as an expert in your field. If you are new to creating SEO content, you can always hire a copywriter or content marketer for a reasonable fee.
2. Don’t be afraid to ask for introductions
A lot of people keep LinkedIn small and tight, i.e., right within their circles of work, family or friends. It can be frightening, trying to connect with a guy whose header reads “CEO” or “business owner.” Yet, one of the most underused forms of generating leads is the power of a simple introduction. There’s someone within your circle who probably knows that person that you are too afraid to send a request to. Use that connection, and if you’re still unable to, build upon that intermediary until you are in a position of trust. Of course, this is a lengthy process that will take time.
LinkedIn is quite famous for tons of shares from other…
COMMENTS