9 Tricks for Automating Your Content Marketing. Utilize these tools and create a much more personalized effect. Once you have launched a killer bit of content, what comes next? So, if your buyer profiles are not achieving the right result, segment again, narrowing them even further. Keep it fresh Your audience are only human, and humans get bored from time to time. Things that remain fresh, interesting, diverse and useful. Work to introduce this freshness to your content marketing. Your audience are smart; they engage with you because they have a specific problem and require your expertise or killer product to resolve this problem. Consider the support aspect of content Once we start achieving results from the content we launch, it is tempting to get a little carried away. But follow these 9 tips to automate your content marketing, and you’ll save the time and the money you need to focus your attention on what really matters: marketing that delivers business results.
Marketing automation has driven content to new and exciting places but is your content game as strong as it could be? These nine automation tricks and tips can nudge you that little bit closer to content perfection… take them, implement them, and pass them on.
1. Keep it dynamic
Fields such as content marketing and marketing automation are constantly evolving; in fact, they could be described as dynamic. It makes sense, then, for you to introduce dynamic content to your email marketing and to your website, providing your users with content offerings which are as smooth and pleasing to the reader as that segue.
Content marketers now have the tools at their disposal to upload content which changes based upon the location and preference of the user. Utilize these tools and create a much more personalized effect. This personal touch is something which is too often lost during the automation of your content strategies. It is important to reclaim it whenever you can.
2. Build a long term narrative
This one comes down to planning. Once you have launched a killer bit of content, what comes next? Do you consider that content done and dusted and move onto something else? Or do you carefully consider the next steps in your journey and that of your audience?
Plan your content carefully. Make each piece worthwhile and useful in its own right but look to build an ongoing narrative, with each piece leading into the next. Refer back to your content marketing mission statement to ensure you are heading in the right direction.
3. Segment, and segment again
We are already well aware of buyer profiles, but the idea of the buyer profile is not simply to segment your audience into manageable chunks, but to whittle your categories further and further to provide the most tailored experience possible to customers.
So, if your buyer profiles are not achieving the right result, segment again, narrowing them even further. Be as specific as your resources will allow, and achieve far more bang for your content buck.
4. Understand your channels
Your automation platform has a reporting function, so use it. This function tells you where leads and prospects are accessing your content, which pieces of content are proving the most effective, and which devices are yielding the most conversions.
This represents an astonishingly valuable bit of insight. Knowing which channels are pulling their weight and which ones need further work gives you a strong indication of what you should do…
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