Snapchat for Business: 12 Do’s and Don’ts. In this post I’ll review some basic Snapchat for business do’s and don’ts. Snapchat is all about telling a story. Steal a page form bigger brands and give your Snapchat followers and exclusive preview of upcoming products. In the next point I have a brief example of how Burberry used Snapchat to preview and build buzz for their Spring/Summer 2016 fashion show. This way you know where you need text, how long videos should be and how you may want to further engage your audience. Remember to review your story before it disappears so you can keep track of how may people watched your story and if any screenshots were taken. ft.) and can be a great way to get your branding out there. Using Snapchat for business can be a lot of work but you’ll be able to give your audience more context and value while showing the personality behind your brand. My mini course, Building Your Brand on Social Media can help you sort it all out.
Snapchat is on the rise, and businesses are starting to join the network to connect with a younger demographic. Snapchat can be a little intimidating at first, but it is an excellent network for building visibility and adding value to your customer. In this post I’ll review some basic Snapchat for business do’s and don’ts.
Snapchat is all about telling a story. A string of moments that can be used to let your fans in and get to know your business. It’s about engaging your audience in small snippets instead of longer form content. So let me help you sort this all out.
The Do’s
1. Partner with influencers
Taking a page from my post “5 ways to quickly grow your Snapchat following” – partnering with influencers can be a great way to build a super engaged following. Use influencers to build buzz for a launch or let an influencer “take over” your account for day. The right influencer’s audience will follow your Snapchat account in order to gain access to the takeover – exposing your brand to new eyes.
2. Use Snapchat for Q&A sessions/product how to’s
Snapchat’s short form allows for a great way to host quick Q&A or mini training sessions. Besides being a great intro and a jump start some interaction and following on Snapchat you’ll be able to provide your customers with extra info or answer questions that may be stopping them from purchasing from you. Let your audience know you’ll be holding a session beforehand to drive traffic to your Snapchat account.
3. Go behind the scenes/Preview products
Behind the scenes is always a winner with your online audience because they are getting access to you r brand or business that they otherwise would not have. Let them in on your photoshoot set up, show them a day in the life at your office, or invite them to check out backstage happenings at your next event.
Steal a page form bigger brands and give your Snapchat followers and exclusive preview of upcoming products. In the next point I have a brief example of how Burberry used Snapchat to preview and build buzz for their Spring/Summer 2016 fashion show.
4. Mix it up with photos, videos and text
Use a mix of videos and photos to add more dynamic to your story. The different mediums make your story more engaging to follow and lets you get creative in how you share your story with your followers. Below is an example from Burberry’s Spring/Summer 2016 collection preview – all done via Snapchat. To add a little…
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