Challenges and opportunities for inbound marketing in 2017. Content can be a powerful tool for a business when used strategically, and that’s how inbound marketing has become an effective method of capturing leads and increasing traffic. More marketers are ready to explore its benefits, which is why we’re examining the best ways to use it in 2017. It’s interesting to look into Hubspot’s State of Inbound 2016 to see what other businesses think of inbound marketing and how to take advantage of its potential. Ranking their priorities for the past year, the growth of SEO and their organic presence was their main focus, while content creation and distribution were next. Another interesting priority was marketing automation: there seems to be a growing interest in the best ways of including automation in a marketing strategy. Top marketing challenges Inbound marketing is not just about great opportunities, but also about big challenges, ranging from finding effectiveness to budget and training. It’s not easy to create a successful inbound marketing strategy, and the main challenge for marketers is to generate traffic and leads from it, while justifying their activities through ROI is also a big concern. Their first three choices for 2017 indicate that visual content and video, in particular, is a key choice for the coming months, and as it seems to increase engagement, we can expect more businesses to try it out this year. Inbound marketing in 2017 It’s an interesting time to explore inbound marketing, as content creation and distribution reaches new levels of maturity.
It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017?
Content can be a powerful tool for a business when used strategically, and that’s how inbound marketing has become an effective method of capturing leads and increasing traffic.
More marketers are ready to explore its benefits, which is why we’re examining the best ways to use it in 2017. It’s interesting to look into Hubspot’s State of Inbound 2016 to see what other businesses think of inbound marketing and how to take advantage of its potential.
Top marketing priorities
Marketers are leaving 2016 behind, and their top priorities for the year ahead are:
- converting leads into customers
- growing traffic to their website
- increasing revenue from existing customers
- proving the ROI from their marketing activities
All these priorities have to do with the effectiveness and the profit coming from their marketing efforts. As competition increases, it is becoming more important to find the tactics that will boost a brand’s goals, and inbound marketing has played a key role in this attempt.
Top inbound marketing priorities
According to Hubspot, inbound marketers are much more likely to be satisfied with the tactics their organisations are prioritizing. Ranking their priorities for the past year, the growth of SEO and their organic presence was their main focus, while content creation and distribution were next.
Another interesting priority was marketing automation: there seems to be a growing interest in the best ways of including automation in a marketing strategy.
Moreover, blog content doesn’t seem to be the only concern, as marketers also included interactive and visual content among their main priorities.
All these priorities demonstrate…
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