Author: Dan Martell / Source: @DanMartell The other day my furnace stopped working. The issue is that my wife was trying to change the air
The other day my furnace stopped working.
The issue is that my wife was trying to change the air filter.
Why?
Don’t ask (she just likes to do those kinds of things, and yes – I realize I’m the man of the house and I should be doing it, but I digress…)
After Renee’s noble attempt at performing advanced furnace surgery…
… we got stuck with a half-opened furnace, and no idea how to piece that sucker back together.
He laughed and asked why the heck I was changing the filter myself?
Why didn’t I have the furnace guy do it?
I didn’t know that was an option…
… so I called the guy up and he starts telling me about his “Maintenance Plan”.
After about 15 seconds I said “Sign me up.”
That’s how he locked me in on a recurring service model for his business.
Most businesses totally miss out on building this into their model.
Instead of figuring out how to add more value and create an ongoing service, they…
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