Top Five Content Marketing Trends for 2017. Content marketing continues to evolve yet the purpose remains the same; drive site traffic, which should lead to an action or sales conversion. Data-Driven Content How do you know what content works best for your business? Video Video is taking over. Videos in an email campaign lead to 200-300% higher click-through-rates. Email Marketing (it’s still effective folks) Probably due to the fact that it’s been around for so long, email marketing is often overlooked yet remains one of the most powerful marketing channels available. When preparing your email campaigns, always keep your campaign goals in mind and seriously, mix in some videos! Research/Original Data Out of 10 popular content types, research/original data performed best for companies, according to 18 percent of content marketers surveyed. Infographics also remain a hot visual content marketing trend. Think about your target audience, what data would they find useful or interesting?
Content marketing continues to evolve yet the purpose remains the same; drive site traffic, which should lead to an action or sales conversion. While this may sound simple in theory, and there is no doubt it’s effective, it’s getting more and more difficult with the amount of noise out there competing for your target market. Making a true impact takes creativity.
To stay ahead of the competition, read and implement some of the following trends in your content marketing campaigns this year:
1. Data-Driven Content
How do you know what content works best for your business? When should you publish it? Which delivery channels are performing the best for your audience? These are just some of the questions you should be asking yourself when preparing your campaigns, and the answers shouldn’t be guesses. There is an unreal amount of data available for you to analyze, test and optimize your campaigns to ensure the highest impact possible. Gather, interpret and act on all the data available to you.
2. Video
Video is taking over. Reports state that 74% of internet traffic in 2017 will be video driven. Videos in an email campaign lead to 200-300% higher click-through-rates. Audiences want something that…
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