5 ways to skyrocket your content marketing in 2017

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5 Ways to Skyrocket Your Content Marketing in 2017

Content marketing is a powerful marketing technique that can help your business succeed in the online space. It helps you establish your business as an authority on a topic, increases traffic to your website, helps your business reach new customers and much more!

If you intend on using content marketing in 2017, it is important to be aware that the strategies and techniques involved are continually evolving.

Marketers are constantly discovering new ways to create valuable content and use it effectively.

Here are five exciting techniques that will skyrocket your content marketing in 2017.

1. Combine the written word with visual content

Traditionally, content marketing has focussed on the written pieces only. Blog posts, eBooks, articles, white papers and so on. This is because it is very easy to create and share this type of content. It can be used on a website, emailed directly to customers or downloaded as a PDF.

In 2017, businesses will need to be more creative in the ways that they present content. They will have to use multiple types of content to make their material stand out in a crowded marketplace. That means combining text content with videos, audio, interactive components and visuals.

Some of the ways you can use visualisation to make your content marketing succeed include:

  • Infographics that highlight key statistics mentioned in the article
  • Short introductory videos that explain the purpose of the article
  • Full-length videos that present the contents of the entire piece
  • Interactive elements, such as maps and graphs that allow users to explore the information discussed in the article
  • Interactive slideshows that make browsing the key points in your article simpler

Creating multiple forms of visual content gives your visitors the option to consume the content in the format they prefer — videos, images, infographics or interactive presentations. Having multiple forms of visual content also gives you the ability to share it on more platforms. You can upload your videos to Vimeo or Youtube, submit infographics to Visual.ly, post slide decks to Slideshare, or…