Author: Brendan Greenley / Source: Entrepreneur Tune in April 7 and find out how to provide stellar customer care with social media in ou
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How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional marketing or public relations efforts?
Get creative and use these three tips to turn your customers into an effective marketing channel:
1. Reward users that recommend your product.
Word-of-mouth marketing isn’t just more effective than any form of advertising, it’s also really cheap or free. So, you need to make sure you maximize its potential.
If you have a product or service that leaves customers happy, many will recommend it. But, when you offer even the slightest incentive for sharing your product, the number of recommendations you get climbs significantly.
Many of our users at Boomerang tweet about us in exchange for message credits that allow them to snooze and schedule additional emails. Cynics might wonder if giving such incentives could result in disingenuous tweets on throwaway accounts with few real followers. But, our research rejected such skepticism pretty clearly and showed we garnered word-of-mouth recommendations that reached thousands of real users.
The vast majority of incentivized tweets we tracked went out on established handles, not on throwaway accounts lacking followers. Accounts behind these tweets averaged 992 followers, and four tweets came from handles with more than 10,000 followers.
Incentivizing users to recommend your product on social media can thus be very effective. And, since tweeting is easy, incentives need not be sizable to be effective. Offering a free week of service, exclusive content or a slight discount can…