Author: Rocky Walls / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet “Everything in mo
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“Everything in moderation, including moderation,” said Oscar Wilde.
Personally, I love butter, and I don’t do a great job of moderating my consumption of it. There was a time when society revolted against butter and… “Behold! Margarine will save us all.” But, eventually, trans-fat got its time under a microscope and butter didn’t look so bad anymore. This is the way of the world – the yin and the yang, the swinging pendulum.
Trends in video are no exception. In the last decade, no aspect of video has seen more back-and-forth than production quality – how “good” a video is.
The introduction of HD video… everywhere!
In 2007, producing a video for marketing or communications almost always meant hiring a professional. Videos were big, expensive, and time-consuming, but we were usually rewarded with a “good” video – one of high production quality.
Everything changed when a little, pocket-sized recording device called “The Flip” stole our hearts and started a revolution in user-generated video. The Flip turned into more of “A Fling” once our smartphones came standard with HD recording capabilities. But, the switch had already been flipped (get it?) and user-generated video started appearing everywhere, even in our marketing and communications departments. “I can make my own video,” went from out of the question to all in a day’s work, and the volume of video shared online, proportional to the volume of video producers, skyrocketed.
Produce less, but get more?
For the next several years, the pendulum swung, and we all got bit by the content bug. More blog posts, more videos, more email – this is how we designed our marketing and communications strategies. For most of us, it worked. Appetites were high due to new channels and technologies…
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