Stop Overlooking Videos as a Top Marketing Tool

Interesting 1 Not Interesting Share Tweet Written words with images may be powerful tools in your inbound marketing arsenal, but you can amp up your inbound power even more if those images happen to move. Yes, we’re talking about video, one of the most effective yet commonly overlooked marketing tools that can increase engagement on your website. Statistics compiled by WordStream fill us in: 45: Percentage of people who watch more than 60 minutes of YouTube or Facebook videos each week 82: Percentage of Twitter users who view videos on Twitter 87: Percentage of online marketers who use video as part of their strategy 500 million: Hours of video viewed on YouTube daily 1 billion: Number of YouTube users And our favorite: More video content is uploaded during the average 30-day span than major American TV networks have produced in 30 years. Now that you know why video should not be ignored, check out some tips for how to incorporate it into your marketing plan. If applicable, make your demo videos more personal by allowing viewers to sign up for a demonstration of how your service or product would interact with their specific company. Provide training How-to videos are hugely popular on YouTube, and you can create a slew of them to show folks how to make the most of your products or services. Videos can stand alone as a blog post, or you can use them to supplement an article, infographic or other piece of written content to explore a topic at a deeper level. Consider using video to introduce each new piece of content – you website visitors get a chance to see the people who actually built the content. Introduce yourself With the ability to showcase your office space, staff in action and the unique personalities of your company and team, videos are an ideal way to help viewers learn more about who you. They can feature: Individual team members on the about page near their bios An in-depth look at your company, culture and community An office tour Your CEO Footage of your employees in action As you can clearly see, video marketing can be an effective addition to your website or inbound marketing campaign.