This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

Author: Joe Pulizzi / Source: Content Marketing Institute PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both i

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

Editor’s note: We’ve made a few updates to our PNR podcast show notes. We hope you feel this new companion piece enhances the value of listening to our show. Enjoy!

In this week’s episode

Robert ponders the nature of insights – and how to tell which ones are worth paying attention to. On the news front, we discuss whether the golden era of corporate storytelling is behind us – and, if so, what we should be doing about it. In a related story, we also explore the critical position of the publisher, and share our thoughts on Condé Nast’s launch of eCommerce boxes. Our rants and raves cover McDonald’s and daddy-driven hair care; then we close the show with an example of the week on Jan van der Heyden.

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