Showcasing Social Good through Social Media. In this article, I’ll address three businesses that use social media to publicize their efforts toward improving humanity. Ten Thousand Villages Ten Thousand Villages is a fair-trade retailer in Akron, Pennsylvania with more than 50 retail locations throughout the U.S. What makes Ten Thousand Villages unique is its dedication to nurturing lasting relationships with its makers-suppliers across the globe, especially in third-world countries. In addition to including product information on its ecommerce site, Ten Thousand Villages spotlights the makers of those products and provides printable “story cards” for each item. OluKai Preserves Hawaiian Culture OluKai is a Hawaii-based footwear retailer. Its website states, “Years before OluKai was profitable, we were giving back because that is part of our core values.” OluKai makes handcrafted shoes, boots, and sandals inspired by Hawaii and island culture, while also engaging in events and campaigns, further emphasizing its dedication to community and conservation. Each story is shared across the brand’s social media channels, in addition to having a page on its website featuring all collaborations. West Paw Design: Eco-friendly Pet Toys West Paw Design makes eco-friendly pet toys. Since then, West Paw Design built a state-of-the-art manufacturing facility in Bozeman, Montana, where it currently operates. However, West Paw Designs founder, Spencer Williams, always had a bigger vision for the company than simply making pet products.
Many retailers have chosen to highlight as a competitive advantage their dedication to community and humanitarian efforts. Consumers, such as millennials, increasingly value companies that emphasize improving the wider society, as noted in Deloitte’s recent Millennial Survey 2017.
In this article, I’ll address three businesses that use social media to publicize their efforts toward improving humanity.
Ten Thousand Villages
Ten Thousand Villages is a fair-trade retailer in Akron, Pennsylvania with more than 50 retail locations throughout the U.S. What makes Ten Thousand Villages unique is its dedication to nurturing lasting relationships with its makers-suppliers across the globe, especially in third-world countries.
Since its founding in 1946, Ten Thousand Villages has helped over 20,000 makers in over 30 countries earn over $140 million. Ten Thousand Villages ensures the makers are fairly compensated and have good working conditions.
Throughout the years, the organization has shared in-depth stories of its makers on its Mosaic blog, as well as through social networks, such as Instagram.
In addition to including product information on its ecommerce site, Ten Thousand Villages spotlights the makers of those products and provides printable “story cards” for each item.
OluKai Preserves Hawaiian Culture
OluKai is a Hawaii-based footwear retailer. Its website states, “Years before OluKai was profitable, we were giving back because that is part of our core values.”
OluKai…
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