11 Simple Ways to Improve Your Internal Communication with Video

11 Simple Ways to Improve Your Internal Communication with Video

11 Simple Ways to Improve Your Internal Communication with Video. Just a little lighting, maybe a hi-definition webcam, and your executives have a direct channel to the entire company. Keeping remote teams connected Video communicates more than phone calls do alone and they help alleviate the alienation that remote workers can often feel. Suffer those email essays no longer. This is great for team building, but bad for productivity. With video, however, teams can share their newly won tribal knowledge with a wider group and save it for future new hires. With simple video capture, product teams can solicit feedback from across the organization to hear, see, and watch reactions from everyone in a client-facing role. Marketing announcements As a marketer, there are few things worse than hearing what your new marketing message has evolved into after it’s gone through the telephone-game process of making its rounds through the company. Check out this video I created to announce the launch of our Video Selling Institute: To view this video please consider upgrading to a web browser that supports HTML5 Video Video is ideal for internal communications and can be had for a fraction of the cost of raising a roost of hardy carrier pigeons. Be part of the video shift—download the ViewedIt plugin and see what your organization comes up with!

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For most of human existence, we’ve been trying to come up with ways to say things to people who aren’t in the room. There have been carrier pigeons, smoke signals, semaphores, trumpets, and now SMS, emails, voicemails, movies, emojis, and snaps. But does it ever compare to face-to-face interaction?

Most would agree not. That’s because, with each of these forms, something of the message is lost. You miss out on the interplay of all the senses that comes with seeing, hearing, and reading all the non-verbal communication that we’ve evolved to receive. Yet in the device-addicted, always-connected modern landscape of business, one technology is bringing back the human spark: video.

Why is it new? Because with quick-capture technology like Vidyard’s ViewedIt, it’s finally easy. And because video has a higher informational throughput—you can say far more with less effort—it’s opening up a world of possibility for internal communications.

1. Executive fireside chats

Fireside chats are far from a new concept, but what about internal ones? With the power of webcams or a quick camera + tripod set up, there’s no need for heavy industrial camera equipment and a marketing-led, makeup-padded production. In fact, Vidyard customers are finding that engagement rises and internal audiences watch for longer when videos are informal. Just a little lighting, maybe a hi-definition webcam, and your executives have a direct channel to the entire company.

Co-founder fireside chat internal comms video

2. Capturing meetings

It’s always the webinar or the whiteboard brainstorming session that you didn’t think to capture that you end up needing. Erase those regrets and set up either screencapture or your laptop webcam (or both!) to document the entire thing. Save them for easy recall by tagging them by date, time, and topic.

3. Broadcasting standups

Saving team weekly or bi-weekly meetings via video helps teams remember what happened previously and allows team members who weren’t there to stay up to date.

Standup - video for internal communications

4. Keeping remote teams connected

Video communicates more than phone calls do alone and they help alleviate the alienation that remote workers can often feel. This is increasingly important as already, 43% of the U.S. workforce works remotely to some degree, reports The New York Times, and this figure is expected to grow to 50% by 2020. It’s important for your organization to nail down these video communication skills now to maintain that connection no matter what.

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