An explainer video is simply a tool for your company to use to climb its way up above the competition. When to Use YouTube Without question, YouTube is one big melting pot for videos of any kind. Otherwise, spend more of your resources on Vimeo and Wistia. Surprisingly, explainer videos are more popular on Vimeo than on YouTube. Why You Have to Use Wistia While YouTube and Vimeo are places to get more exposure, Wistia is the best place to host a company’s video for your website. Here is a short comparison of Wistia and YouTube in terms of analytics: Like any other content that relies on the power of search engines, explainer videos need to be optimized to gain an advantageous spot in search engine ranking pages. Ultimately, amplifying the search engine reach of your explainer video boils down to these three points: Optimized Content Optimized content means that the content of a video is helpful in general, but especially helpful for its target viewers. Including captions provides information to search engine crawlers so that they can better determine the video’s content and how relevant it is to certain keywords. Search engines see widely-shared content as trusted content, and therefore that content is more likely to be placed as the top result. Including social sharing calls in the video page is a good start to encouraging viewers to share.
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You made an explainer video for your company, and you are incredibly happy with the final result. Now what?
For an explainer video to be actually beneficial for your company, the process can be long. An explainer video is a great tool that harnesses the power of visual and audio learning to deliver information about your company to the public. Explainer videos are good at that specific job, but they won’t be any use if you don’t know how to use them.
An explainer video is simply a tool for your company to use to climb its way up above the competition. You play a big role in getting the most out of an explainer video.
Like any video on the Internet, an explainer video’s content is very important. It needs to be informative about your company and what it offers, and entertaining at the same time.
The question is, how do you get people to watch your video? I mean, after all, a good video is nothing if nobody watches it.
The answer to that question is simple: You promote it like crazy. Your video needs to be seen outside of your website because, frankly speaking, your website probably is not as popular as you’d like it to be.
Here are some of the places where your video can get more exposure.
When to Use YouTube
Without question, YouTube is one big melting pot for videos of any kind. Tutorials, blogs, reviews, promotions, and explainers are all on YouTube.
YouTube is the big dog. 70 hours worth of video are uploaded every minute — which translates to more fluff and competition that you have to deal with. So ask yourself these questions:
- Is my audience base really using YouTube to find more information on stuff they’re about to buy?
- Will my video be good enough to stand out from the others?
Only if the answer to both questions is yes should you use YouTube as your main promoting ground. Otherwise, spend more of your resources on Vimeo…
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