Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Your website and your email list are assets you own. Just like in times past, for some entrepreneurs their business is heavily dependent on organically posting on social media. For those that rely on posting in their Facebook groups, on their personal pages and on Instagram, they lost revenue because they couldn’t use the strategy that they’ve always used. Your marketing plan should not rely too heavily on one main strategy. When you build the foundation of your business on other people’s platforms -- such as social media -- you are giving up the control of your business. With them on your email list, you can nurture them and add value through your content. When an outage happens, your business won’t be affected because you've built your audience in multiple places and ways. If your business was affected by the outage on Facebook and Instagram, heed the wake-up call. Build your business with a diverse marketing plan and revenue streams. If your business was not affected, keep doing the work that builds every part of your business.

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Social media is a tool you use. Your website and your email list are assets you own.

Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Opinions expressed by Entrepreneur contributors are their own.

On Thursday (March 13th), Facebook experienced an outage on its main platform, and on Instagram and WhatsApp. During that time, users had issues posting, commenting, and accessing content. For entrepreneurswho use social media for their business, this should be a blaring wake up call.

Scrolling through your feed today, you’re likely to notice entrepreneurs talking about the outage and how they were affected. Just like in times past, for some entrepreneurs their business is heavily dependent on organically posting on social media. The outage Thursday is a reminder of time-tested business principles.

There is no doubt businesses lost revenue with this outage. For those who pay for advertising, their ads weren’t reaching potential customers. For those that rely on posting in their Facebook groups, on their personal pages and on Instagram, they lost revenue because they couldn’t use the strategy that they’ve always used.

There are lessons to be learned. Just like companies that relied on SEO before Google started making algorithm changes, you can’t build the foundation of your business on someone else’s platform. Your marketing plan should not rely too heavily on one main strategy.

Build your foundation on your platform.

In this Digital Age that we live in, you need two important assets to build a thriving business. You need a website and to be building an email list. These are assets that are yours. When you build the foundation of your business on other people’s platforms –…

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