If you are regularly creating good social media content that people find relevant and useful, you are engaging in content marketing. Social media is a big part of content marketing. Content marketing involves creating and sharing or distributing valuable content. The goal is to position your brand or business as an authority or thought leader in a particular niche — and then drive traffic and business to your brand. Over time, people will come to view you as a market expert, and make repeat visits to your blog, website, social media pages, etc. You can analyze your site traffic and see things like page views on individual blog posts. • Look specifically at your social media posts and associated analytics tools(Facebook Insights, Twitter Analytics, etc.). Do people find your content good enough to share with others? This report can help you discover what content keeps users engaged with your site. Learn more about improving site speed by clicking here.
If you are regularly creating good social media content that people find relevant and useful, you are engaging in content marketing.
Social media is a big part of content marketing. Content marketing involves creating and sharing or distributing valuable content. The goal is to position your brand or business as an authority or thought leader in a particular niche — and then drive traffic and business to your brand.
If you sell real estate, you’ll want to provide unbiased information on the housing market, mortgage rates and trends, neighborhood and city news, and landscaping or décor trends, for example. Over time, people will come to view you as a market expert, and make repeat visits to your blog, website, social media pages, etc.
In addition to enhancing your reputation, good content marketing can build credibility, attract and engage online users, and generate leads.
So how do you know what content is working? You can do several things:
• Track engagement. Look at things like comments and conversions. Do you have a call to action with your posts? Are you asking people to click a link or fill out a form? Are they following through?
• Look at your Google Analytics. You can analyze your site traffic and see things like page views on individual blog posts. Learn which keywords people are using to find you and which sites they are using to find you. Track your traffic coming from social sites. See where your blog traffic comes from. Use this data to tailor future content to be more like your top performing pieces of content.
• Look specifically at your social media posts and associated analytics tools(Facebook Insights, Twitter Analytics, etc.). You can see not only which posts were most popular, but learn the best time of day to engage with customers, their content interests, product questions or concerns, and which offers are most relevant or likely to be attractive…
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