So how can you ramp up your marketing in order to bring in as many customers as possible, and still have time to enjoy that second slice of pumpkin pie? Just spend today putting the following online marketing strategies in place, and you’ll be attracting customers at the same time you’re passing the mashed potatoes. Make sure your website is ready for an onslaught. You’ll also want to make sure that it will be able to handle the increased traffic that will be generated by your marketing efforts, as well as the simple fact that people will be browsing their local small businesses online before the big day in order to decide where to shop. One of the best ways to get your name out to the masses on social media is to make strategic use of Small Business Saturday and Cyber Monday hashtags. That way, potential customers using those hashtags to search for small businesses to patronize this weekend will be able to find you – and will be aware of just what it is you’re offering. Try a paid Facebook ad to promote your store. Facebook guides you step-by-step through the process of creating your ad and displaying it to the right audience, and you set the budget, so costs will never spiral out of control. These are the people who already know and love your business, so working to get them back in the door will be time well-spent. One of the main reasons people love shopping small so much is the personal connection they feel with the owners of small businesses.
Small business owners have a lot on their plates this week. For those who own retail businesses, Thanksgiving time isn’t so much a time to relax as it is a time to gear up for the biggest shopping trifecta of the year – Black Friday, Small Business Saturday, and Cyber Monday.
So how can you ramp up your marketing in order to bring in as many customers as possible, and still have time to enjoy that second slice of pumpkin pie? Just spend today putting the following online marketing strategies in place, and you’ll be attracting customers at the same time you’re passing the mashed potatoes.
1. Make sure your website is ready for an onslaught.
It’s a great idea to update your website to showcase any particular Small Business Saturday or Cyber Monday promotions you’ll be offering – and in fact, if you don’t already sell your products online, you might just want to add that capability to your site. Shoppers who fall in love with your shop on Saturday may very well decide to seek you out online to buy a few more gifts later!
You’ll also want to make sure that it will be able to handle the increased traffic that will be generated by your marketing efforts, as well as the simple fact that people will be browsing their local small businesses online before the big day in order to decide where to shop. Run a free test with Load Impact to be sure your web server won’t have any issues – because the last thing you want in the lead-up to Saturday is for your website to crash, driving potential customers elsewhere.
You’ll also want to verify that your website is mobile-friendly and that its formatting works correctly on every smartphone and tablet out there. Double check using Mobile Test’s free tool to make sure it looks just as appealing on your customers’ phones as it does on their laptops.
2. Boost visibility on social media by using the right hashtags.
One of the best ways to get your name out…
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