THE APP ENGAGEMENT REPORT: The tools and tactics brands, marketers, and app makers can use to keep users invested and maximize value

BI Intelligence Mobile-app makers and content creators are vying for consumer attention in a crowded and noisy market. Even if an app can stand out enough to prompt a consumer to download it from among a list of millions, it then faces the challenge of enticing him or her to use it enough times to recuperate development, maintenance, and marketing costs. We then identify best practices for the implementation of some app engagement tools, and present the pitfalls that some publishers fall into in this pursuit. Consumers are more difficult to engage today, as most have dozens of apps installed on their devices yet spend most of their time in just a select handful of favorites. There are numerous solutions at hand for mobile app publishers and content creators seeking to engage consumers. The best solution often includes leveraging two or three of these tools to engage consumers with the right message at the right time. There are emerging engagement technologies that will change the current app engagement norms and present new ways for app publishers to communicate with users. In full, the report: Identifies the major challenges in today's app market and explains why employing good app engagement practices is more important than ever before. Here are two ways to access it: Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. » Learn More Now Purchase & download the full report from our research store.

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BI Intelligence

Mobile-app makers and content creators are vying for consumer attention in a crowded and noisy market.

Even if an app can stand out enough to prompt a consumer to download it from among a list of millions, it then faces the challenge of enticing him or her to use it enough times to recuperate development, maintenance, and marketing costs. To make matters worse, those marketing costs have hit record-high levels over the past year as discoverability has become more challenging.

And while consumers are spending more time in apps, most of that time is spent in a few favorites. Consumers spend almost three-quarters of their total smartphone app time in just their three favorite apps, according to comScore.

But it’s not all doom and gloom: There are numerous tools at a publisher’s disposal to engage and re-engage consumers, and there are new products and solutions coming to market that can help alleviate some of the issues around this app engagement crisis.

In a new report from BI Intelligence, we explore the current state of the app market, the issues around engaging consumers, and the tools at a publisher’s disposal. We then identify best practices for the implementation of some app engagement tools, and present the pitfalls that some publishers fall into in this pursuit.

Here are some key takeaways from the report:

  • The app market today is challenging and volatile. It’s difficult to stand out, and most apps have to be offered for free in order to entice consumers who have too much supply to choose from. This puts greater emphasis…

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