Infographic: How Our Brains Respond to Different Content Formats. If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. If you want to build a relationship, use text. When working on stories for The Content Strategist or The Billfold, I try to write in a way that gives the audience a chance to get to know me. Ideally, I’m giving them a reason to want to learn more about what I have to say. I took BuzzFeed’s “What Hogwarts House Are You in the Streets and in the Sheets” quiz after I saw my friends sharing their results on Twitter. (I’m a Ravenclaw in both.) A week after the quiz was posted, people are still sharing their answers on social media. Lastly, if you’re looking for content with emotional resonance, go with video.
If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. According to a new infographic from Main Path Marketing, different types of content affect our brains in different ways—and also influence what we do next.
If you want to build a relationship, use text. Blog posts, white papers, e-books—anything that puts your words front and center will allow people to connect with your story. When working on stories for The Content Strategist or The Billfold, I try to write in a way that gives the audience a chance to get to know me. Ideally, I’m giving them a reason to want to learn more about what I have to say.
If you want to communicate information quickly, an infographic might be your best choice. It’s possible that a few readers will skip over this paragraph and…
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