Webinar: State of Content Marketing 2017. Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention. (That’s a stat you’re going to hear a lot in 2017.) So even though some brands made huge strides over the last year, others are still struggling to make an impact. As we head into the new year, we took a look at the biggest industry trends to get a better understanding of why that happened and what other companies can do to stand out. In this webinar, you’ll learn: Why thinking about voice before publishing is so important What you should do when tackling content strategy How the content-enabled enterprise helps brands think about ROI To watch this free webinar, please fill out the form at the top of the page.
Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts.
Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention. (That’s a stat you’re going to hear a lot in 2017.)…
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