5 Smart Ways to Use Social Video for Your Marketing Goals

The difference between social video and other types of video is important: Social video is created first and foremost for social channels. Live social video, which happens in real time, should feel like an open conversation between your brand and your audience. The goal is to encourage engagement and sharing among your target audience. If your target audience is on social media, then your business should leverage video content on that platform. Some quick social video facts: Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Source via Buffer) A significant 50% of marketers plan on using live video services such as Facebook Live and Periscope, and 50% want to learn more about live video. However, social video is not all about brand awareness — you can use it to meet marketing goals such as increasing conversions and signups. A short and catchy 5- to 30-second promo video is a great watch to catch people’s attention on social media. Because real-time video is like a conversation with your audience, it helps deepen their connection with your brand. Customer testimonial Again, social media is all about encouraging different conversations in consistent ways. The more types of social video you use, the more varied the stories your brand will tell.