BTW – if you need some help, here are a couple of articles that can get you going: There are several reasons why you want to incorporate video into your content marketing plan. That said, we all know that video content marketing and video production do not just happen overnight. Let’s talk about the different options that you have for each of those, so you can see that it is not just one path, but a variety of options within each method. If you are a little lower on funds and time, another option for the do-it-yourselfer is to create a live video. Method 2: Purchase the Video Another option for obtaining/acquiring that video is to purchase it. One other area of purchase is PLR, which stands for “Private Label Rights.” In some cases, people will create videos and sell them to others. Method 3: Hire a Professional Finally, there is the option of hiring a professional videographer and/or a professional video marketer to produce and market your video for you. Quality service costs money, considering the cost of production, the electricity, the skill, etc. Whether it is the video that is motivating the marketing or we are marketing the video, the same steps are taken. Or, is the video the method of marketing something else like a product or service?
You have this Content Marketing thing down, right? Or, at the least, you have a plan. You have that strategy and have an idea of where you are going with that content marketing plan.
BTW – if you need some help, here are a couple of articles that can get you going:
There are several reasons why you want to incorporate video into your content marketing plan. One important reason to consider is the enhancement of your personal or corporate brand through video marketing.
That said, we all know that video content marketing and video production do not just happen overnight. They also do not happen without any effort.
What Comes to Mind When Considering the Video Content Marketing
Some of the obvious things coming to mind are video production or video acquisition.
For those of you who are already video producers, think you are video producers, or are the fearless types, this step probably doesn’t hang you up that much.
However, there is another group of people who may wonder how you are going to come by the video in the first place. I am not suggesting that you worry about it, but rather, evaluate your options.
Here are three ideas right from the starting gate:
- Produce the video yourself.
- Purchase the video.
- Hire someone to make the video for you.
The Cost of Doing Business
More than likely, the cost of acquiring your video is going to be in the order that they appear in the above list. So, producing the video yourself is likely to be the least expensive (but not necessarily inexpensive). Purchasing the video is the next one up the cost ladder. Hiring a professional is likely to be the most expensive.
Let’s talk about the different options that you have for each of those, so you can see that it is not just one path, but a variety of options within each method.
Method 1: The Do-It-Yourself Video
If you already have the experience and the video software, then the expense is a different focus. It is more about video production and the time involved in getting it done. If you do not yet have the software, there is going to be the cost of the software. However, that doesn’t mean that you have to spend a ton of money.
On the low end of the spectrum, there are some video software packages that may cross your email that range around $30 or so. Granted, they may not be top of the line, but it gets the job done, and that is the goal here.
Moving up that ladder are software packages like Techsmith’s Camtasia, available for Mac or Windows (at very different costs and capabilities). This is a really good option for the midlevel. You can create some really professional results with this software without having to take a second mortgage on the house. Granted, it will likely…