Video content can be a valuable asset in your inbound marketing content mix. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Your content must be truly remarkable to maintain your audience's attention. 14 Video Production Tips for Your Next Marketing Video Video Pre-Production Tips Be well-prepared and organized for your video shoots. Write a script, draw out a storyboard, and create a shot list before you start filming. Plan your b-roll shots so you have extra footage when it comes time for editing (more on that below). Shoot your video projects in locations other than your office -- in front of textured and interesting backdrops, but ones that also aren't too busy. You can find b-roll and other stock footage on sites like Vizeedy if you didn't film it yourself, but it's best to keep your shots all in the same setting to maintain the video's consistency. Light background music can cover any ambient sound and provide tone and emotion to your video that words and images otherwise can't. Each platform has different specifications -- for example, on Facebook, where 85% of viewers watch videos without the volume turned on, you'll want to use captions, so people can follow along without the sound.
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
But getting people to sit through your videos can be challenging, considering thatthe longer your video is, viewers will consistently drop off and stop watching, in most cases.
Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. What does this tell us? Your content must be truly remarkable to maintain your audience’s attention.
Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost.
14 Video Production Tips for Your Next Marketing Video
Video Pre-Production Tips
Be well-prepared and organized for your video shoots. If you show up to your shoot unorganized and decide to “wing it,” your final product will look unprofessional and sloppy. On the other hand, if you’re prepared, you’ll be able to focus your efforts on directing your actors rather than figuring out last-minute logistics.
Time is of the essence, so don’t waste hours trying to figure out which angle you want or what line needs to be delivered next. Know exactly what you want before the day you film by following the steps below.
1. Be original.
The concept for your video project should be original and creative. Don’t take the easy route and copy someone else’s idea. Instead, conduct persona and keyword research, find out which types of video content are popular and successful in your industry, and double-check to make sure another brand hasn’t covered the exact same angle already.
2. Plan it out.
Write a script, draw out a storyboard, and create a shot list before you start filming. Plan your b-roll shots so you have extra footage when it comes time for editing (more on that below). If you think writing a video script is the same as writing a blog post — think again. Here are Column Five’s best tips.
3. Be selective when choosing video subjects.
Set high standards when casting actors for your projects. Pick someone who can deliver dialogue naturally, who can memorize lines, and who isn’t stiff in front of the camera. If possible, plan time for a few run-throughs to work out any mispronunciations or giggles.
4. Carefully consider the set.
Don’t try to fool your audience by “set dressing” your office to simulate another location. Your audience is paying close attention to every detail of your video. Shoot your video projects in locations other than your office — in front of textured and interesting backdrops, but ones that also aren’t too busy.
Video Production Tips
You can always touch up your footage when you edit afterward, but remember that editing takes time. If you can make everything look as close to perfect as possible during filming, you’ll save yourself a lot of valuable time in post-production….
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