Video Production Steps: How to Plan & Market Videos

Video Production Steps: How to Plan & Market Videos

Video Production Steps: How to Plan & Market Videos. In this video, I want to show you what my production schedule looks like (both in the studio and while I’m travelling) so you can see how important it is to plan everything beforehand and how much time I spend on what. Take a peek inside my schedule…. Task 1: Batch Scripting Based on Themes (about 2-3 hours, once a month) It all starts with brainstorming topics and deciding what I want I want to speak about. It also helps to build a story arc and is easier to slot into a playlist so my audience can watch more than 1 video on the topic. This way I can do hair and makeup once and then select 4 outfit changes to complete the videos. My studio shoots are time-consuming to edit because of the green screen, but this video has a natural background and is being shot on a GoPro with a built-in mic, so the editing for this will mainly include the following elements: image stabilisation, audio control, color correction and cutaway footage added later on (mostly screenshots for this one to show processes) Task 4: Marketing & Promotion (about an hour every day, all week) Once the video is published, is when the hard work and the fun part really begins for me. I publish the written script as a blog post, send the video as an email to my subscribers, talk about it on all my social channels, including Facebook Group, Facebook Page, Facebook profile, Twitter, Instagram, etc. Your Turn How do you plan your videos? Do you use any time-saving procedures?

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The Importance of Having a Production Schedule

Failure to plan is planning to fail, right? You know you’re never going to knock out those videos if you don’t plan and prioritise them and stick them in your calendar. In this video, I want to show you what my production schedule looks like (both in the studio and while I’m travelling) so you can see how important it is to plan everything beforehand and how much time I spend on what.

Take a peek inside my schedule….

Task 1: Batch Scripting Based on Themes (about 2-3 hours, once a month)

It all starts with brainstorming topics and deciding what I want I want to speak about. I love working with monthly themes as that keeps things neat and simple to execute. It also helps to build a story arc and is easier to slot into a playlist so my audience can watch more than 1 video on the topic.

I use Bubbl.us to mind map my topics and Evernote to script them out.

Task 2: Production & Filming (about 4-6 hours, once a month typically)

I’m a huge proponent of working smarter and batch filming falls…

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