Why Video Has Become THE Hottest Digital Marketing Trend

Why Video Has Become THE Hottest Digital Marketing Trend

Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. Video marketing is certainly not new, but the market is changing, and video has emerged as a clear winner. Video Ads in Search Results Another clear indicator of just how popular video marketing has become is the inevitable launch of in-SERP video ads. With big retailers and eager viewers already on board and social media and SERPs ramping up viewer opportunities, video marketing is set to explode like never before. Why Video Marketing is Effective Content marketing and social media changed the marketing game in a major way. For small businesses, video is an inexpensive way to level the playing field. Here, big businesses and slick, expensive advertising spots don’t always have the advantage. New Technologies in Your Future Every aspect of marketing in the last few years has moved toward personalization, targeting and interactive content. That’s bound to change as new video production programs make fancy interaction cheap and available for any user.

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Video Marketing Trends

Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following.

Video marketing is certainly not new, but the market is changing, and video has emerged as a clear winner.

Video Marketing Trends

YouTube already dominates the field, with a billion users watching hundreds of millions of hours every day. To sweeten the marketing appeal, YouTube reaches more 18-49 year-old viewers than any of the cable networks.

While YouTube traffic expanded more than 40 percent since last year, video viewing options also opened up. Facebook now offers embedded videos and in-line livestreaming, and services like Periscope and Facebook are starting to attract the bravest of no-do-over video pioneers marketing in real time.

Video Ads in Search Results

Another clear indicator of just how popular video marketing has become is the inevitable launch of in-SERP video ads. Google and Bing are both testing video incorporation into rich search results.

The new True View for Shopping, a product that allows users to order products…

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