How to Bring Your Content Marketing to Life. When you receive a direct mail content marketing promotion in your mailbox, what motivates you to open it up and read it? Then, think about your prospects and customers. Does your content come alive when they read it? Does it inspire them, motivate them or encourage them to take action? They’re easy to follow for any marketing promotion – from brochures and direct mail to emails and website content. Which one of these headlines captures your attention: “How to lose weight.” OR “Announcing 10 remarkable ways to stay in shape without exercising daily.” “On the average, 5 times as many people read the headlines as read the body copy.” – Advertising pro David Ogilvy Use an Attention-Grabbing Opening In his book, Breakthrough Advertising, my mentor Eugene Schwartz wrote, “Your headline has only one job—to stop your prospect and compel him to read the second sentence of your ad.” How can your headline grab and hold their attention? Make your content easy for your prospect/customer to read by using short paragraphs, bullet points, sub-headlines or numbered lists. This Rocks Digital post highlights 7 tips to help make your content inviting to readers’ eyes: Use an Image Whether it’s a photo or a video clip, images capture people’s attention. Here are 5 free image sites to help you rock your marketing: http://rocksdigital.com/best-free-social-media-image-sites/ “Content with relevant images gets 94% more views than content without relevant images.” (Source: jeffbullas.com) Don’t Forget That Call To Action For All Content Marketing If you’re blogging, your call to action can be as simple as “please share your thoughts in the comments section below.” If it’s a sales page where you’re selling a product online be sure to tell readers what you want them to do, such as “click on the buy now button,” “email us,” etc.
When you visit a website, what keeps you on the page? When you receive a direct mail content marketing promotion in your mailbox, what motivates you to open it up and read it? Think about what causes you to want to know more . . . read more . . . take action. Then, think about your prospects and customers. Does your content come alive when they read it? Does it inspire them, motivate them or encourage them to take action?
If you’re feeling like your content is slowly fading into retirement and needs to be revived, here are six pointers to help you bring your content back to life. They’re easy to follow for any marketing promotion – from brochures and direct mail to emails and website content.
Write A Compelling Headline for Content Marketing Pieces
Touch their emotions, fill a need or paint a picture and you’ll capture your readers’ attention. Which one of these headlines captures your attention: “How to lose weight.” OR “Announcing 10 remarkable ways to stay in shape without exercising daily.”
“On the average, 5 times as many people read the headlines as read the body copy.” – Advertising pro David Ogilvy
Use an Attention-Grabbing Opening
In his book, Breakthrough Advertising, my mentor Eugene Schwartz wrote, “Your headline has only one job—to stop your prospect and compel him to read the second sentence of your ad.”
How can your…
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