Some of the videos present stunning visuals; others focus on funny scenes or relatable moments. The video is an excellent demonstration of what works on social media — universal moments with rich visuals. Once home, as Siri plays music, the apartment expands, and the woman dances to life. The video is filled with inspirational stories of athletes who defied all obstacles and shattered expectations. As this video demonstrates, the best stories are emotional stories. It’s another good example of the power of an inspirational story. The film reference also lends a story to the ad. — This spot is to promote Google Assistant. There’s no dialogue, just a few lines of narrative text, and plenty of tense universal moments for viewers. — “Super Dad” is an ad from T-Mobile that shows how it will help us in our times of need.
Watching popular videos from major brands can be a good way for small businesses to find out what works and generate their own campaign ideas.
Here is a list of popular videos from big brands. View counts include organic and paid. The spots use a variety of elements to deliver messages. Some of the videos present stunning visuals; others focus on funny scenes or relatable moments. All of the videos tell a story.
This short making-of-a-smores video promotes Hershey’s #SmoresSeason on Facebook. The video is an excellent demonstration of what works on social media — universal moments with rich visuals. 10 million views.
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Promoting YouTube’s new music app, this video explores our universal love of music with iconic performances (set to a beloved Beatles song), and then explores the new app’s features to access the music we love. 38.8 million views.
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“HomePod” is a video by acclaimed film director Spike Jonze to promote Apple’s HomePod. It follows a tired young woman as she makes her way through a crowded gray city to her small apartment. Once home, as Siri plays music, the apartment expands, and the woman dances to life. The spot is filled with colorful in-camera visuals as it moves from hard reality to creative abstraction. 15.2 million views.
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This ad, narrated by Colin Kaepernick, poses the question, Are your dreams crazy enough? The video is filled with inspirational stories of athletes who defied all obstacles and shattered expectations. As this video demonstrates, the best stories are emotional stories. 26.6 million views.
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This shot for Jockey features ballerina Michaela DePrince, telling of her amazing journey overcoming tragic obstacles while we watch her beautiful dance. It’s another good example of the power of…
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