On the Home tab, you’ll find performance numbers for the last 28 days, as well as your top tweets. Consider setting KPIs for increasing your engagement rates. If you aren’t, set KPIs for targeting the right people and getting your audience where you want it to be. Two of the most important are Actions on Page (the number of times people have clicked a call to action on the page) and Post Engagements (the number of times people have liked, commented on, and shared your posts). Post Engagement Your primary KPI should be to increase post engagements and actions on your page. View data on impressions, clicks, interactions, followers acquired, and engagement. It’s no secret that Instagram usually has better engagement rates than other social media platforms, but that doesn’t count for much if traffic isn’t coming back to you. In your Instagram post analytics, find out when your followers are most active and which posts resonate best. Ultimately, you want to get to a place where you’re reaching the right people and the right people are engaging with you. Which KPIs do you focus on for Twitter, Facebook, LinkedIn, and Instagram?
Are your social media marketing efforts working?
Wondering which key performance indicators (KPIs) matter on each platform?
In addition to revenue, there is real value in knowing how many people engage with your social media posts.
In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram.
#1: Delve Into Twitter Analytics
Twitter provides some interesting statistics in the Analytics dashboard. On the Home tab, you’ll find performance numbers for the last 28 days, as well as your top tweets.
If you dig deeper into your tweets on the Tweets tab, you can see how well people are engaging with your content. View a list of your most recent tweets along with numbers on impressions, engagements, and engagement rates.
Impressions
Impressions is the number of people who have seen your tweets. That doesn’t mean people actually read them; they may have simply scrolled past them. For this reason, impressions is just a vanity metric.
Engagement
The engagements and engagement rates are what matter. These happen when people click on, favorite, retweet, or reply to your tweets. You can see your 28-day average and compare that against individual tweets to find the best ones.
Consider setting KPIs for increasing your engagement rates. Pick the tweets that perform well and then try to duplicate their success. The graph in your dashboard will show if you’re heading in the right direction.
You may notice that engagement is higher during certain times of the day or days of the week. Take this information into account and tweak your posting schedule accordingly.
Audiences
Go to the Audiences tab to find out more about your followers. You can see a breakdown by interests, buying style, household income, and net worth.
It’s important that you’re reaching your target audience. If you aren’t, set KPIs for targeting the right people and getting your audience where you want it to be.
#2: Discover What’s Working on Facebook
Facebook pages provide some incredibly detailed analytics. To access this data, log in as a business manager of the page and head to the Insights tab.
Right away, you’ll see a dashboard of important metrics. Two of the most important are Actions on Page (the number of times people have clicked a call to action on the page) and Post Engagements (the number of times people have liked, commented on, and shared your posts).
The metrics Reach, Page Views, and Page Likes are meaningless if no one is engaging with you or taking action on your page.
Post Engagement
Your primary KPI should be to increase post engagements and actions on your page. Look through your previous posts to find those that have performed well and try to duplicate their success.
Facebook categorizes post types as Video, Photo, Link, or Status, and shows engagement data by category.
Competitor Tracking
Another interesting Facebook analytics feature is the...
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